Real Estate · head to head
Lofty vs LoopNet
LoopNet
Real Estate
Commercial property listing marketplace owned by CoStar, where searching is free and the paid product is advertising exposure for brokers
- From
- Free
- Rated
- -
The short version
- Only LoopNet has a free tier, so it costs nothing to try first.
- Each has a real cost: Lofty no pricing published on website; quote-based model requires request form submission; LoopNet loopNet is owned by CoStar, the dominant CRE data provider, so paying for LoopNet placement indirectly reinforces a single company dominant position across both listings and data in commercial real estate.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Lofty and LoopNet actually diverge.
Identical on both: user rating (Not yet rated), category (Real Estate).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Lofty
Nothing recorded that LoopNet does not also cover.
Only in LoopNet
- Free listing search
- Tiered ad packages
- CoStar network exposure
- Syndication
- Lead and view analytics
- Saved search alerts
What people use each for
The jobs each tool is most often brought in to do.
Lofty
- Generating buyers and sellers through 33+ channelsnot LoopNet
- Converting website visitors into qualified leadsnot LoopNet
- Booking appointments autonomously via AI Sales Agentnot LoopNet
- Managing transaction paperwork and sphere outreachnot LoopNet
LoopNet
- A broker wanting one listing to reach both general public searchers and CoStar professional subscriber base without a second paymentnot Lofty
- A property owner marketing a for-sale or for-lease asset who wants syndication across 150+ partner sites from a single listingnot Lofty
- A tenant or investor searching for available commercial space for free without needing a paid accountnot Lofty
- A brokerage comparing LoopNet advertising spend against its overall CoStar data subscription, since both are owned by the same companynot Lofty
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Lofty
- No pricing published on website; quote-based model requires request form submission
- Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed
LoopNet
- LoopNet is owned by CoStar, the dominant CRE data provider, so paying for LoopNet placement indirectly reinforces a single company dominant position across both listings and data in commercial real estate.
- Paid tiers scale from Silver at roughly $131 a month upward, and Gold and Platinum pricing is not published, making budget comparison against competitors like CREXi harder to do cleanly.
- Because listing quality and exposure correlate with ad spend tier, owners and brokers who cannot justify higher tiers get less visibility even for genuinely strong properties.
- As a marketplace dependent on the CoStar data ecosystem, any pricing, policy or antitrust exposure affecting CoStar Group (including the June 2026 price-fixing lawsuit naming major brokerages) has knock-on relevance for LoopNet advertisers.
- Free searchers and casual browsers create high traffic volume that is not itself the paying customer, so lead quality for advertisers varies and includes non-serious enquiries.
Pricing, plan by plan
Lofty
On requestNo published plan breakdown. See the Lofty review.
LoopNet
Free- Search (public)Free
- Free browsing of listings, no account required for basic search
- Silver listing plan$undefined/month
- Entry paid advertising tier for brokers and owners
- Gold / Platinum$undefined/month
- Higher-visibility placement and expanded marketing tools, quote for exact pricing
Which should you pick?
Choose Lofty if
Nothing in the data separates Lofty from LoopNet on the points above - pick on price and on how each one feels to use.
Choose LoopNet if
- You need free listing search.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want tiered ad packages.
Questions people ask
- Is Lofty or LoopNet better?
- Neither clearly leads. Lofty starts at On request and LoopNet at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Lofty or LoopNet?
- LoopNet has a free tier; the other does not. Paid plans start at On request for Lofty and Free for LoopNet.
- Does Lofty or LoopNet run on more platforms?
- Lofty runs on Web. LoopNet runs on Web, iOS, Android.
- Can I use LoopNet for free?
- Yes. LoopNet has a free tier, so you can try it without paying. Lofty starts at On request.
- What is Lofty best used for?
- Lofty is most often used for generating buyers and sellers through 33+ channels, converting website visitors into qualified leads, booking appointments autonomously via ai sales agent, managing transaction paperwork and sphere outreach. Of those, generating buyers and sellers through 33+ channels and converting website visitors into qualified leads are not what LoopNet is typically brought in for.
- What can Lofty do that LoopNet cannot?
- LoopNet covers Free listing search, Tiered ad packages, CoStar network exposure, Syndication.
Answered from the vendors’ own pages
Lofty: How much does Lofty cost?
Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.
SourceLoopNet: Is LoopNet free to use?
Searching and browsing listings is free. Payment is required only if you are the one advertising a property for sale or lease.
Lofty: What Lofty plans are available?
Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.
SourceLoopNet: Who owns LoopNet?
CoStar Group, which acquired it in 2012 for roughly $860 million; it remains part of the same company that owns the CoStar data subscription product.
Lofty: What add-on services does Lofty offer beyond the base subscription?
Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.
SourceLoopNet: How much does listing advertising cost?
The Silver plan starts around $131 a month; Gold and Platinum tiers are priced higher with more placement and marketing tools, quoted directly.
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