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Real Estate · head to head

Lofty vs Rent Manager

Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-
Full reviewWebsite
Rent Manager logo

Rent Manager

Real Estate

Property management for mixed portfolios, with on-premises deployment and built-in telephony

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lofty no pricing published on website; quote-based model requires request form submission; Rent Manager the interface is dense and dated relative to newer cloud products, so onboarding site staff takes longer and training costs are real.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lofty and Rent Manager actually diverge.

Attributes where Lofty and Rent Manager differ
AttributeLoftyRent Manager
Pricing modelsubscriptionquote
PlatformsWebWeb, Windows, iOS, Android

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lofty

Nothing recorded that Rent Manager does not also cover.

Only in Rent Manager

  • Mixed portfolio support
  • On-premises or hosted
  • rmVoIP telephony
  • Report writer
  • Open API
  • Owner portals

What people use each for

The jobs each tool is most often brought in to do.

Lofty

  • Generating buyers and sellers through 33+ channelsnot Rent Manager
  • Converting website visitors into qualified leadsnot Rent Manager
  • Booking appointments autonomously via AI Sales Agentnot Rent Manager
  • Managing transaction paperwork and sphere outreachnot Rent Manager

Rent Manager

  • A regional operator with apartments, retail and self-storage that wants one general ledger across all of themnot Lofty
  • An organisation whose data policy or insurer requires tenant and financial data to stay on its own serversnot Lofty
  • A management company running an in-house call centre that wants calls attached to tenant recordsnot Lofty
  • A third-party manager that needs owner statements and distributions without a bolt-on accounting productnot Lofty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

Rent Manager

  • The interface is dense and dated relative to newer cloud products, so onboarding site staff takes longer and training costs are real.
  • Pricing is quoted with monthly minimums, which makes portfolios under roughly 100 units poor value compared with published per-unit competitors.
  • Useful reporting depends on someone learning the report writer, and firms that never assign that role end up exporting to spreadsheets anyway.
  • Mobile applications lag the desktop experience, so field staff get a narrower feature set than office users.
  • The partner and integration ecosystem is smaller than Yardi or RealPage, so specialist proptech tools more often need custom API work than an off-the-shelf connector.

Pricing, plan by plan

Lofty

On request

No published plan breakdown. See the Lofty review.

Rent Manager

On request
  • Rent Manager$undefined/year
    • Quoted on unit count with monthly minimums
    • Express, Basic and Professional tiers gate modules such as API access and work orders
    • On-premises licensing priced differently from the hosted service

Which should you pick?

Choose Lofty if

Nothing in the data separates Lofty from Rent Manager on the points above - pick on price and on how each one feels to use.

Lofty review

Choose Rent Manager if

  • You need mixed portfolio support.
  • You work on Web, Windows, iOS, Android.
  • You also want on-premises or hosted.
Rent Manager review

Questions people ask

Is Lofty or Rent Manager better?
Neither clearly leads. Lofty starts at On request and Rent Manager at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lofty or Rent Manager?
Lofty starts at On request and Rent Manager at On request.
Does Lofty or Rent Manager run on more platforms?
Lofty runs on Web. Rent Manager runs on Web, Windows, iOS, Android.
What is Lofty best used for?
Lofty is most often used for generating buyers and sellers through 33+ channels, converting website visitors into qualified leads, booking appointments autonomously via ai sales agent, managing transaction paperwork and sphere outreach. Of those, generating buyers and sellers through 33+ channels and converting website visitors into qualified leads are not what Rent Manager is typically brought in for.
What can Lofty do that Rent Manager cannot?
Rent Manager covers Mixed portfolio support, On-premises or hosted, rmVoIP telephony, Report writer.

Answered from the vendors’ own pages

Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
Rent Manager: Can Rent Manager be self-hosted?

Yes. It is one of the few current systems still offered for installation on customer servers as well as hosted.

Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
Rent Manager: Does it handle commercial leases?

Yes, including CAM reconciliation and commercial lease terms, which is why mixed portfolios choose it.

Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
Rent Manager: Who owns the company?

London Computer Systems, privately held and founder-led since 1987, not a private-equity roll-up.

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