Is Lofty or Reonomy better?

Neither clearly leads. Lofty starts at On request and Reonomy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Lofty or Reonomy?

Lofty starts at On request and Reonomy at On request.

Does Lofty or Reonomy run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is Lofty best used for?

Lofty is most often used for generating buyers and sellers through 33+ channels, converting website visitors into qualified leads, booking appointments autonomously via ai sales agent, managing transaction paperwork and sphere outreach. Of those, generating buyers and sellers through 33+ channels and converting website visitors into qualified leads are not what Reonomy is typically brought in for.

What can Lofty do that Reonomy cannot?

Reonomy covers Ownership records, Transaction history, Off-market prospecting, Portfolio analysis.

Real Estate · head to head

Lofty vs Reonomy

Lofty

Real Estate

AI-powered real estate CRM

From: On request
Rated: -

Full review Website

Reonomy

Real Estate

Commercial property ownership and contact data platform, acquired by Altus Group for roughly $202 million and now sold on unpublished, increasingly enterprise-focused pricing

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Lofty no pricing published on website; quote-based model requires request form submission; Reonomy pricing is not published, and the sales process has become more enterprise-focused since the Altus Group acquisition, which reportedly makes it less accessible for smaller, self-service buyers than it once was.
Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Lofty and Reonomy actually diverge.

Attributes where Lofty and Reonomy differ
Attribute	Lofty	Reonomy
Pricing model	subscription	quote

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lofty

Nothing recorded that Reonomy does not also cover.

Only in Reonomy

Ownership records
Transaction history
Off-market prospecting
Portfolio analysis
Contact data
Market and property search

What people use each for

The jobs each tool is most often brought in to do.

Lofty

Generating buyers and sellers through 33+ channelsnot Reonomy
Converting website visitors into qualified leadsnot Reonomy
Booking appointments autonomously via AI Sales Agentnot Reonomy
Managing transaction paperwork and sphere outreachnot Reonomy

Reonomy

A broker sourcing off-market deals by identifying and directly contacting property owners matching acquisition criterianot Lofty
A lender researching an owner portfolio and financing history before extending creditnot Lofty
An investor doing outbound outreach to owners of a specific property type or size in a target marketnot Lofty
A firm already using ARGUS Enterprise considering Reonomy for data given the shared Altus Group ownershipnot Lofty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lofty

No pricing published on website; quote-based model requires request form submission
Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

Reonomy

Pricing is not published, and the sales process has become more enterprise-focused since the Altus Group acquisition, which reportedly makes it less accessible for smaller, self-service buyers than it once was.
It is a data and contact-sourcing tool, not a valuation platform, so firms needing DCF modelling still need ARGUS Enterprise or an equivalent separately, even though both are Altus Group products.
Coverage and data freshness for ownership and contact information vary by market, and off-market sourcing quality depends on how current that contact data actually is.
Shared ownership with ARGUS under Altus Group means a firm concentrating spend with both products has less independent competitive leverage across its CRE software and data budget.
As with any owner-contact database, deliverability and accuracy of contact information degrade over time, and there is no independent public benchmark of Reonomy data accuracy to check ahead of purchase.

Pricing, plan by plan

Lofty

On request

No published plan breakdown. See the Lofty review.

Reonomy

On request

Reonomy$undefined/year
- Monthly and annual subscription options, annual saves roughly 30%
- Pricing not published, increasingly enterprise-focused sales process since Altus Group acquisition
- Cost scales with data access scope and seats

Which should you pick?

Choose Lofty if

Nothing in the data separates Lofty from Reonomy on the points above - pick on price and on how each one feels to use.

Lofty review

Choose Reonomy if

You need ownership records.
You also want transaction history.

Reonomy review

Questions people ask

Is Lofty or Reonomy better?: Neither clearly leads. Lofty starts at On request and Reonomy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lofty or Reonomy?: Lofty starts at On request and Reonomy at On request.
Does Lofty or Reonomy run on more platforms?: Both run on Web, so platform support will not decide this one for you.
What is Lofty best used for?: Lofty is most often used for generating buyers and sellers through 33+ channels, converting website visitors into qualified leads, booking appointments autonomously via ai sales agent, managing transaction paperwork and sphere outreach. Of those, generating buyers and sellers through 33+ channels and converting website visitors into qualified leads are not what Reonomy is typically brought in for.
What can Lofty do that Reonomy cannot?: Reonomy covers Ownership records, Transaction history, Off-market prospecting, Portfolio analysis.

Answered from the vendors’ own pages

Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source

Reonomy: Who owns Reonomy?

Altus Group, which acquired it in November 2021 for roughly $202 million; it sits in the same portfolio as ARGUS Enterprise.

Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source

Reonomy: Is Reonomy the same as CoStar?

No. Reonomy focuses on ownership, contact and off-market sourcing data; CoStar is broader, covering listings, lease comparables and market analytics at larger scale.

Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source

Reonomy: Is pricing available online?

No. Reonomy offers monthly and annual subscriptions with roughly 30% savings annually, but exact rates require a quote.

Lofty vs Reonomy

Lofty

Reonomy

The short version

Where they differ

What each one covers

Only in Lofty

Only in Reonomy

What people use each for

Lofty

Reonomy

Where each one falls short

Lofty

Reonomy

Pricing, plan by plan

Lofty

Reonomy

Which should you pick?

Choose Lofty if

Choose Reonomy if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Lofty

More on Reonomy

Keep looking

Other head to heads