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Real Estate · head to head

BoldTrail vs Follow Up Boss

BoldTrail logo

BoldTrail

Real Estate

Real estate CRM and lead conversion platform from Inside Real Estate, rebranded from kvCORE in 2024

From
On request
Rated
-
Full reviewWebsite
Follow Up Boss logo

Follow Up Boss

Real Estate

AI that works for you, like you: personalized, painless, productive

From
$69/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BoldTrail there is no published pricing anywhere, so a buyer cannot compare true cost against competitors without first completing a sales questionnaire and call.; Follow Up Boss pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which BoldTrail and Follow Up Boss actually diverge.

Attributes where BoldTrail and Follow Up Boss differ
AttributeBoldTrailFollow Up Boss
Starting priceOn request$69/month
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BoldTrail

  • Behavioural lead scoring
  • IDX websites
  • Automated nurture campaigns
  • Transaction management
  • Team and brokerage tools
  • BackOffice and Recruit add-ons

Only in Follow Up Boss

Nothing recorded that BoldTrail does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

BoldTrail

  • A brokerage already on kvCORE evaluating whether to continue under the BoldTrail rebrandnot Follow Up Boss
  • A growing team wanting behavioural lead scoring and automated nurture in one platform rather than separate toolsnot Follow Up Boss
  • An enterprise brokerage wanting BackOffice accounting and Recruit modules alongside the core CRMnot Follow Up Boss
  • An agent comparing full-platform options such as BoldTrail, Lofty and Follow Up Boss before committing to an annual contractnot Follow Up Boss

Follow Up Boss

  • Distributing leads automatically across real estate agentsnot BoldTrail
  • Automating follow-up sequences from first contact through closingnot BoldTrail
  • Coordinating team calling, texting, and email from one CRMnot BoldTrail
  • Tracking lead source performance and agent activity in real-timenot BoldTrail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BoldTrail

  • There is no published pricing anywhere, so a buyer cannot compare true cost against competitors without first completing a sales questionnaire and call.
  • It defaults to an annual contract, and month-to-month terms are rarely offered without specific negotiation, which reduces flexibility for a team testing the platform.
  • Pricing is packaged for brokerage-scale deployment, so a solo agent pays for a pricing model and feature set built around team and brokerage needs.
  • The 2024 rebrand from kvCORE to BoldTrail means older reviews, guides and search results still reference the previous name, which can create confusion when researching current pricing or features.
  • Add-on modules such as BackOffice and Recruit are priced and sold separately from the core platform, so a full-featured brokerage deployment costs meaningfully more than the base CRM quote suggests.

Follow Up Boss

  • Pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each
  • Platform plan requires a 30 user minimum at $1,000 per month
  • Calling is not included on the entry Grow plan and costs an extra $39 per user per month
  • Discounted per user rates require annual billing

Pricing, plan by plan

BoldTrail

On request
  • BoldTrail$undefined/month
    • No published price list, quote generated through a sales questionnaire
    • Solo agent estimates around 300 to 500 USD a month all-in
    • Small team estimates around 700 to 1,200 USD a month

Follow Up Boss

$69/month
  • Grow$69/month
    • For individual agents and small teams
    • Lead organization, smart lists, automation
    • Calling, texting, email
  • Pro$499/month
    • Includes 10 users (additional users $49/month each)
    • Unlimited calling and texting for all users
    • AI features: smart summaries, smart messages, suggested tasks
  • Platform$1000/month
    • Includes 30 users (additional users $20/month each)
    • All Pro features plus teams within teams
    • Priority support

Which should you pick?

Choose BoldTrail if

  • You need behavioural lead scoring.
  • You work on Web, iOS, Android.
  • You also want idx websites.
BoldTrail review

Choose Follow Up Boss if

Nothing in the data separates Follow Up Boss from BoldTrail on the points above - pick on price and on how each one feels to use.

Follow Up Boss review

Questions people ask

Is BoldTrail or Follow Up Boss better?
Neither clearly leads. BoldTrail starts at On request and Follow Up Boss at $69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BoldTrail or Follow Up Boss?
BoldTrail starts at On request and Follow Up Boss at $69/month.
Does BoldTrail or Follow Up Boss run on more platforms?
BoldTrail runs on Web, iOS, Android. Follow Up Boss runs on Web.
What is BoldTrail best used for?
BoldTrail is most often used for a brokerage already on kvcore evaluating whether to continue under the boldtrail rebrand, a growing team wanting behavioural lead scoring and automated nurture in one platform rather than separate tools, an enterprise brokerage wanting backoffice accounting and recruit modules alongside the core crm, an agent comparing full-platform options such as boldtrail, lofty and follow up boss before committing to an annual contract. Of those, a brokerage already on kvcore evaluating whether to continue under the boldtrail rebrand and a growing team wanting behavioural lead scoring and automated nurture in one platform rather than separate tools are not what Follow Up Boss is typically brought in for.
What can BoldTrail do that Follow Up Boss cannot?
BoldTrail covers Behavioural lead scoring, IDX websites, Automated nurture campaigns, Transaction management.

Answered from the vendors’ own pages

BoldTrail: Is BoldTrail the same product as kvCORE?

Yes, Inside Real Estate rebranded kvCORE to BoldTrail in June 2024; the underlying platform and much of the customer base carried forward.

Follow Up Boss: What is the cheapest Follow Up Boss plan?

The Grow plan starts at $69 per user per month. This includes basic features like lead organization, smart lists, automation, calling, texting, email, and mobile app access. Add-ons like calling features may incur additional charges.

Source
BoldTrail: Is there a published price list?

No, all pricing is quoted individually through a sales process; industry-tracked estimates put a solo agent around 300 to 500 USD a month all-in.

Follow Up Boss: How many users are included in Follow Up Boss plans?

Grow is priced per user. Pro includes 10 users for $499/month with additional users at $49/month. Platform includes 30 users for $1,000/month with additional users at $20/month. The Pro and Platform tiers offer significant per-user discounts for additional team members.

Source
BoldTrail: Can I get a month-to-month contract?

Rarely without specific negotiation; the default contract term is annual.

Follow Up Boss: Does Follow Up Boss offer a free trial?

Yes, Follow Up Boss offers a 14-day free trial with easy migration and no contracts required. All plans include 7-day/week phone and email support, unlimited contacts, lead sources, and integrations.

Source
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