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AppFolio
AppFolio: Run your entire residential portfolio on a single, modern platform
Follow Up Boss
AI that works for you, like you: personalized, painless, productive
As of 28 August 2026, Follow Up Boss starts at $69/month. A real estate CRM for agents and teams to manage leads, follow up and track deals. Softwr lists it under Real Estate.
Overview
What Follow Up Boss does
A real estate CRM for agents and teams to manage leads, follow up and track deals.
What people use it for
- Distributing leads automatically across real estate agents
- Automating follow-up sequences from first contact through closing
- Coordinating team calling, texting, and email from one CRM
- Tracking lead source performance and agent activity in real-time
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Follow Up Boss.
- Pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each
- Platform plan requires a 30 user minimum at $1,000 per month
- Calling is not included on the entry Grow plan and costs an extra $39 per user per month
- Discounted per user rates require annual billing
Cross-shopped
What people choose instead of Follow Up Boss
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- Follow Up BossvsBoomTown
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- Follow Up BossvsBuildium
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- Follow Up BossvsChime
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Pricing
What Follow Up Boss costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Grow
$69 /mo
- For individual agents and small teams
- Lead organization, smart lists, automation
- Calling, texting, email
- Mobile app included
- Add calling for additional $39/user
Pro
$499 /mo
- Includes 10 users (additional users $49/month each)
- Unlimited calling and texting for all users
- AI features: smart summaries, smart messages, suggested tasks
- Enhanced support and personalized onboarding
- Predictive prioritization
Platform
$1,000 /mo
- Includes 30 users (additional users $20/month each)
- All Pro features plus teams within teams
- Priority support
- Designed for large teams with advanced management needs
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What is the cheapest Follow Up Boss plan?
The Grow plan starts at $69 per user per month. This includes basic features like lead organization, smart lists, automation, calling, texting, email, and mobile app access. Add-ons like calling features may incur additional charges.
SourceHow many users are included in Follow Up Boss plans?
Grow is priced per user. Pro includes 10 users for $499/month with additional users at $49/month. Platform includes 30 users for $1,000/month with additional users at $20/month. The Pro and Platform tiers offer significant per-user discounts for additional team members.
SourceDoes Follow Up Boss offer a free trial?
Yes, Follow Up Boss offers a 14-day free trial with easy migration and no contracts required. All plans include 7-day/week phone and email support, unlimited contacts, lead sources, and integrations.
SourceKeep looking
Where to go from Follow Up Boss
- Follow Up Boss alternativesEvery product people weigh against it
- Follow Up Boss pricingPlans, floors and what the tiers exclude
- Follow Up Boss badgesWhich rules it meets, and the figure behind each
- All Real Estate softwareThe full category
- Best Real Estate softwareThe shortlist, and how it was cut
Best Real Estate software for
Compare Follow Up Boss with
- Buildium
- BoomTown
- AppFolio
- Chime
- Zillow
- BoldTrail
- Sell.Do
- CREXi
- LoopNet
- TenantCloud
- Lofty
- VTS
- Hemlane
- Placester
- Propertyware
- BoldTrail
- Sell.Do
- VTS
Other Real Estate software
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12 researched notesReal estate CRM and lead conversion platform from Inside Real Estate, rebranded from kvCORE in 2024
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Pricing on request12 researched notesLeasing and asset management platform for commercial landlords, centralising deal pipeline, stacking plans and tenant activity with no published pricing
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Softwr does not host reviews and shows no star rating for Follow Up Boss, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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Best Real Estate software alternatives
Commercial property listing marketplace owned by CoStar, where searching is free and the paid product is advertising exposure for brokers
Free to search; paid tiers for listing advertisersCommercial real estate marketplace with a genuinely free core listing tier, monetised through PRO subscriptions for brokers and a separate Intelligence data product
Free core marketplace; paid PRO subscriptions and separate Intelligence data productWebsite builder for individual real estate agents and brokerages, notable as the sole website provider for the National Association of Realtors REALTOR Benefits Program
quoteLeasing and asset management platform for commercial landlords, centralising deal pipeline, stacking plans and tenant activity with no published pricing
quoteReal estate CRM and lead conversion platform from Inside Real Estate, rebranded from kvCORE in 2024
quote
Commercial property ownership and contact data platform, acquired by Altus Group for roughly $202 million and now sold on unpublished, increasingly enterprise-focused pricing
quote
Commercial real estate data subscription with strict per-seat licensing, sold on multi-year contracts and enforced through active anti-piracy litigation against password sharing
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Cash flow forecasting and valuation software for commercial real estate, the industry-standard modelling tool now sold by Altus Group with no published price
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