Softwr

Real Estate · head to head

BoomTown vs Lofty

BoomTown logo

BoomTown

Real Estate

All the Tools, Technology, and Teams for Real Estate Success

From
On request
Rated
-
Full reviewWebsite
Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BoomTown pricing across its four tiers (Launch, Core, Grow, Advance) is not published; the site directs buyers to request a demo or call sales instead of listing a figure for any tier; Lofty no pricing published on website; quote-based model requires request form submission
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which BoomTown and Lofty actually diverge.

Attributes where BoomTown and Lofty differ
AttributeBoomTownLofty
Pricing modelquotesubscription

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (Real Estate).

What people use each for

The jobs each tool is most often brought in to do.

BoomTown

  • Real estate lead pipeline development and managementnot Lofty
  • Agent growth through pipeline consistency and opportunity capitalizationnot Lofty
  • Broker operations and market management at scalenot Lofty
  • Predictive analytics to identify high-value real estate prospectsnot Lofty
  • Mobile CRM adoption for on-the-go business management by agentsnot Lofty

Lofty

  • Generating buyers and sellers through 33+ channelsnot BoomTown
  • Converting website visitors into qualified leadsnot BoomTown
  • Booking appointments autonomously via AI Sales Agentnot BoomTown
  • Managing transaction paperwork and sphere outreachnot BoomTown

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BoomTown

  • Pricing across its four tiers (Launch, Core, Grow, Advance) is not published; the site directs buyers to request a demo or call sales instead of listing a figure for any tier

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

Pricing, plan by plan

BoomTown

On request

No published plan breakdown. See the BoomTown review.

Lofty

On request

No published plan breakdown. See the Lofty review.

Which should you pick?

Choose BoomTown if

Nothing in the data separates BoomTown from Lofty on the points above - pick on price and on how each one feels to use.

BoomTown review

Choose Lofty if

Nothing in the data separates Lofty from BoomTown on the points above - pick on price and on how each one feels to use.

Lofty review

Questions people ask

Is BoomTown or Lofty better?
Neither clearly leads. BoomTown starts at On request and Lofty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BoomTown or Lofty?
BoomTown starts at On request and Lofty at On request.
Does BoomTown or Lofty run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is BoomTown best used for?
BoomTown is most often used for real estate lead pipeline development and management, agent growth through pipeline consistency and opportunity capitalization, broker operations and market management at scale, predictive analytics to identify high-value real estate prospects. Of those, real estate lead pipeline development and management and agent growth through pipeline consistency and opportunity capitalization are not what Lofty is typically brought in for.

Answered from the vendors’ own pages

BoomTown: What does Boomtown cost?

Boomtown offers four service tiers, Launch, Core, Grow, and Advance, that scale with business size from solo agents to enterprise brokers. Specific pricing is not publicly listed; contact sales at (843) 300-3300 or request a demo.

Source
Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
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