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Real Estate · head to head

Follow Up Boss vs LoopNet

Follow Up Boss logo

Follow Up Boss

Real Estate

AI that works for you, like you: personalized, painless, productive

From
$69/month
Rated
-
Full reviewWebsite
LoopNet logo

LoopNet

Real Estate

Commercial property listing marketplace owned by CoStar, where searching is free and the paid product is advertising exposure for brokers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only LoopNet has a free tier, so it costs nothing to try first.
  • Each has a real cost: Follow Up Boss pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each; LoopNet loopNet is owned by CoStar, the dominant CRE data provider, so paying for LoopNet placement indirectly reinforces a single company dominant position across both listings and data in commercial real estate.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Follow Up Boss and LoopNet actually diverge.

Attributes where Follow Up Boss and LoopNet differ
AttributeFollow Up BossLoopNet
Starting price$69/monthFree
Pricing modelsubscriptionFree to search; paid tiers for listing advertisers
Free tierNoYes
PlatformsWebWeb, iOS, Android

Identical on both: user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Follow Up Boss

Nothing recorded that LoopNet does not also cover.

Only in LoopNet

  • Free listing search
  • Tiered ad packages
  • CoStar network exposure
  • Syndication
  • Lead and view analytics
  • Saved search alerts

What people use each for

The jobs each tool is most often brought in to do.

Follow Up Boss

  • Distributing leads automatically across real estate agentsnot LoopNet
  • Automating follow-up sequences from first contact through closingnot LoopNet
  • Coordinating team calling, texting, and email from one CRMnot LoopNet
  • Tracking lead source performance and agent activity in real-timenot LoopNet

LoopNet

  • A broker wanting one listing to reach both general public searchers and CoStar professional subscriber base without a second paymentnot Follow Up Boss
  • A property owner marketing a for-sale or for-lease asset who wants syndication across 150+ partner sites from a single listingnot Follow Up Boss
  • A tenant or investor searching for available commercial space for free without needing a paid accountnot Follow Up Boss
  • A brokerage comparing LoopNet advertising spend against its overall CoStar data subscription, since both are owned by the same companynot Follow Up Boss

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Follow Up Boss

  • Pro plan is priced for a 10 user minimum at $499 per month, with additional seats at $49 per month each
  • Platform plan requires a 30 user minimum at $1,000 per month
  • Calling is not included on the entry Grow plan and costs an extra $39 per user per month
  • Discounted per user rates require annual billing

LoopNet

  • LoopNet is owned by CoStar, the dominant CRE data provider, so paying for LoopNet placement indirectly reinforces a single company dominant position across both listings and data in commercial real estate.
  • Paid tiers scale from Silver at roughly $131 a month upward, and Gold and Platinum pricing is not published, making budget comparison against competitors like CREXi harder to do cleanly.
  • Because listing quality and exposure correlate with ad spend tier, owners and brokers who cannot justify higher tiers get less visibility even for genuinely strong properties.
  • As a marketplace dependent on the CoStar data ecosystem, any pricing, policy or antitrust exposure affecting CoStar Group (including the June 2026 price-fixing lawsuit naming major brokerages) has knock-on relevance for LoopNet advertisers.
  • Free searchers and casual browsers create high traffic volume that is not itself the paying customer, so lead quality for advertisers varies and includes non-serious enquiries.

Pricing, plan by plan

Follow Up Boss

$69/month
  • Grow$69/month
    • For individual agents and small teams
    • Lead organization, smart lists, automation
    • Calling, texting, email
  • Pro$499/month
    • Includes 10 users (additional users $49/month each)
    • Unlimited calling and texting for all users
    • AI features: smart summaries, smart messages, suggested tasks
  • Platform$1000/month
    • Includes 30 users (additional users $20/month each)
    • All Pro features plus teams within teams
    • Priority support

LoopNet

Free
  • Search (public)Free
    • Free browsing of listings, no account required for basic search
  • Silver listing plan$undefined/month
    • Entry paid advertising tier for brokers and owners
  • Gold / Platinum$undefined/month
    • Higher-visibility placement and expanded marketing tools, quote for exact pricing

Which should you pick?

Choose Follow Up Boss if

Nothing in the data separates Follow Up Boss from LoopNet on the points above - pick on price and on how each one feels to use.

Follow Up Boss review

Choose LoopNet if

  • You need free listing search.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want tiered ad packages.
LoopNet review

Questions people ask

Is Follow Up Boss or LoopNet better?
Neither clearly leads. Follow Up Boss starts at $69/month and LoopNet at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Follow Up Boss or LoopNet?
LoopNet has a free tier; the other does not. Paid plans start at $69/month for Follow Up Boss and Free for LoopNet.
Does Follow Up Boss or LoopNet run on more platforms?
Follow Up Boss runs on Web. LoopNet runs on Web, iOS, Android.
Can I use LoopNet for free?
Yes. LoopNet has a free tier, so you can try it without paying. Follow Up Boss starts at $69/month.
What is Follow Up Boss best used for?
Follow Up Boss is most often used for distributing leads automatically across real estate agents, automating follow-up sequences from first contact through closing, coordinating team calling, texting, and email from one crm, tracking lead source performance and agent activity in real-time. Of those, distributing leads automatically across real estate agents and automating follow-up sequences from first contact through closing are not what LoopNet is typically brought in for.
What can Follow Up Boss do that LoopNet cannot?
LoopNet covers Free listing search, Tiered ad packages, CoStar network exposure, Syndication.

Answered from the vendors’ own pages

Follow Up Boss: What is the cheapest Follow Up Boss plan?

The Grow plan starts at $69 per user per month. This includes basic features like lead organization, smart lists, automation, calling, texting, email, and mobile app access. Add-ons like calling features may incur additional charges.

Source
LoopNet: Is LoopNet free to use?

Searching and browsing listings is free. Payment is required only if you are the one advertising a property for sale or lease.

Follow Up Boss: How many users are included in Follow Up Boss plans?

Grow is priced per user. Pro includes 10 users for $499/month with additional users at $49/month. Platform includes 30 users for $1,000/month with additional users at $20/month. The Pro and Platform tiers offer significant per-user discounts for additional team members.

Source
LoopNet: Who owns LoopNet?

CoStar Group, which acquired it in 2012 for roughly $860 million; it remains part of the same company that owns the CoStar data subscription product.

Follow Up Boss: Does Follow Up Boss offer a free trial?

Yes, Follow Up Boss offers a 14-day free trial with easy migration and no contracts required. All plans include 7-day/week phone and email support, unlimited contacts, lead sources, and integrations.

Source
LoopNet: How much does listing advertising cost?

The Silver plan starts around $131 a month; Gold and Platinum tiers are priced higher with more placement and marketing tools, quoted directly.

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