Softwr

Real Estate · head to head

Entrata vs Lofty

Entrata logo

Entrata

Real Estate

Single-database multifamily platform covering accounting, leasing, resident services and payments

From
On request
Rated
-
Full reviewWebsite
Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Entrata it is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.; Lofty no pricing published on website; quote-based model requires request form submission
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Entrata and Lofty actually diverge.

Attributes where Entrata and Lofty differ
AttributeEntrataLofty
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidWeb

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Entrata

  • Single database platform
  • Resident portal and payments
  • Leasing and marketing
  • Entrata insurance
  • Utility billing
  • AI leasing assistant

Only in Lofty

Nothing recorded that Entrata does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Entrata

  • A multifamily operator running Yardi or RealPage that wants one database instead of an integrated set of productsnot Lofty
  • A portfolio where marketing sites, ILS syndication and the lease record must stay in step without nightly importsnot Lofty
  • An operator trying to raise ancillary income from insurance and utility recovery without adding vendorsnot Lofty
  • A regional owner-operator consolidating accounting and site operations after acquisitionsnot Lofty

Lofty

  • Generating buyers and sellers through 33+ channelsnot Entrata
  • Converting website visitors into qualified leadsnot Entrata
  • Booking appointments autonomously via AI Sales Agentnot Entrata
  • Managing transaction paperwork and sphere outreachnot Entrata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Entrata

  • It is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
  • Ancillary services including payments, insurance and utility billing carry their own economics, so the licence quote understates the total value of the relationship and should be negotiated as a package.
  • Configuration depth for unusual ownership and fund structures is narrower than Yardi, which pushes complex owners back to a separate accounting layer.
  • Implementation and data migration take months with paid services, and portfolios migrating mid-year face a painful accounting cutover.
  • The founder and chairman resigned from the board in 2022 after sending an antisemitic email, and the executive team was rebuilt afterwards, so reference checks about long-term relationships should focus on current management rather than the historical reputation.

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

Pricing, plan by plan

Entrata

On request
  • Entrata$undefined/year
    • Quoted per unit per month against an annual contract
    • Modules such as insurance, utility billing and AI leasing priced separately
    • Payment processing revenue sits alongside the licence fee

Lofty

On request

No published plan breakdown. See the Lofty review.

Which should you pick?

Choose Entrata if

  • You need single database platform.
  • You work on Web, iOS, Android.
  • You also want resident portal and payments.
Entrata review

Choose Lofty if

Nothing in the data separates Lofty from Entrata on the points above - pick on price and on how each one feels to use.

Lofty review

Questions people ask

Is Entrata or Lofty better?
Neither clearly leads. Entrata starts at On request and Lofty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Entrata or Lofty?
Entrata starts at On request and Lofty at On request.
Does Entrata or Lofty run on more platforms?
Entrata runs on Web, iOS, Android. Lofty runs on Web.
What is Entrata best used for?
Entrata is most often used for a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products, a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports, an operator trying to raise ancillary income from insurance and utility recovery without adding vendors, a regional owner-operator consolidating accounting and site operations after acquisitions. Of those, a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products and a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports are not what Lofty is typically brought in for.
What can Entrata do that Lofty cannot?
Entrata covers Single database platform, Resident portal and payments, Leasing and marketing, Entrata insurance.

Answered from the vendors’ own pages

Entrata: Is Entrata pricing published?

No. It is quoted per unit per month on an annual contract, and modules such as insurance and utility billing are priced on top.

Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
Entrata: How small can a portfolio be?

Practically around 5,000 units. Smaller operators find the contract minimums and implementation effort hard to justify.

Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
Entrata: Does it support commercial property?

Only lightly. It is a multifamily product, and mixed portfolios usually keep a second system for commercial assets.

Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
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