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Real Estate · head to head

BoldTrail vs Lofty

BoldTrail logo

BoldTrail

Real Estate

Real estate CRM and lead conversion platform from Inside Real Estate, rebranded from kvCORE in 2024

From
On request
Rated
-
Full reviewWebsite
Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BoldTrail there is no published pricing anywhere, so a buyer cannot compare true cost against competitors without first completing a sales questionnaire and call.; Lofty no pricing published on website; quote-based model requires request form submission
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which BoldTrail and Lofty actually diverge.

Attributes where BoldTrail and Lofty differ
AttributeBoldTrailLofty
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidWeb

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BoldTrail

  • Behavioural lead scoring
  • IDX websites
  • Automated nurture campaigns
  • Transaction management
  • Team and brokerage tools
  • BackOffice and Recruit add-ons

Only in Lofty

Nothing recorded that BoldTrail does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

BoldTrail

  • A brokerage already on kvCORE evaluating whether to continue under the BoldTrail rebrandnot Lofty
  • A growing team wanting behavioural lead scoring and automated nurture in one platform rather than separate toolsnot Lofty
  • An enterprise brokerage wanting BackOffice accounting and Recruit modules alongside the core CRMnot Lofty
  • An agent comparing full-platform options such as BoldTrail, Lofty and Follow Up Boss before committing to an annual contractnot Lofty

Lofty

  • Generating buyers and sellers through 33+ channelsnot BoldTrail
  • Converting website visitors into qualified leadsnot BoldTrail
  • Booking appointments autonomously via AI Sales Agentnot BoldTrail
  • Managing transaction paperwork and sphere outreachnot BoldTrail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BoldTrail

  • There is no published pricing anywhere, so a buyer cannot compare true cost against competitors without first completing a sales questionnaire and call.
  • It defaults to an annual contract, and month-to-month terms are rarely offered without specific negotiation, which reduces flexibility for a team testing the platform.
  • Pricing is packaged for brokerage-scale deployment, so a solo agent pays for a pricing model and feature set built around team and brokerage needs.
  • The 2024 rebrand from kvCORE to BoldTrail means older reviews, guides and search results still reference the previous name, which can create confusion when researching current pricing or features.
  • Add-on modules such as BackOffice and Recruit are priced and sold separately from the core platform, so a full-featured brokerage deployment costs meaningfully more than the base CRM quote suggests.

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

Pricing, plan by plan

BoldTrail

On request
  • BoldTrail$undefined/month
    • No published price list, quote generated through a sales questionnaire
    • Solo agent estimates around 300 to 500 USD a month all-in
    • Small team estimates around 700 to 1,200 USD a month

Lofty

On request

No published plan breakdown. See the Lofty review.

Which should you pick?

Choose BoldTrail if

  • You need behavioural lead scoring.
  • You work on Web, iOS, Android.
  • You also want idx websites.
BoldTrail review

Choose Lofty if

Nothing in the data separates Lofty from BoldTrail on the points above - pick on price and on how each one feels to use.

Lofty review

Questions people ask

Is BoldTrail or Lofty better?
Neither clearly leads. BoldTrail starts at On request and Lofty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BoldTrail or Lofty?
BoldTrail starts at On request and Lofty at On request.
Does BoldTrail or Lofty run on more platforms?
BoldTrail runs on Web, iOS, Android. Lofty runs on Web.
What is BoldTrail best used for?
BoldTrail is most often used for a brokerage already on kvcore evaluating whether to continue under the boldtrail rebrand, a growing team wanting behavioural lead scoring and automated nurture in one platform rather than separate tools, an enterprise brokerage wanting backoffice accounting and recruit modules alongside the core crm, an agent comparing full-platform options such as boldtrail, lofty and follow up boss before committing to an annual contract. Of those, a brokerage already on kvcore evaluating whether to continue under the boldtrail rebrand and a growing team wanting behavioural lead scoring and automated nurture in one platform rather than separate tools are not what Lofty is typically brought in for.
What can BoldTrail do that Lofty cannot?
BoldTrail covers Behavioural lead scoring, IDX websites, Automated nurture campaigns, Transaction management.

Answered from the vendors’ own pages

BoldTrail: Is BoldTrail the same product as kvCORE?

Yes, Inside Real Estate rebranded kvCORE to BoldTrail in June 2024; the underlying platform and much of the customer base carried forward.

Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
BoldTrail: Is there a published price list?

No, all pricing is quoted individually through a sales process; industry-tracked estimates put a solo agent around 300 to 500 USD a month all-in.

Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
BoldTrail: Can I get a month-to-month contract?

Rarely without specific negotiation; the default contract term is annual.

Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
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