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Real Estate · head to head

CREXi vs Lofty

CREXi logo

CREXi

Real Estate

Commercial real estate marketplace with a genuinely free core listing tier, monetised through PRO subscriptions for brokers and a separate Intelligence data product

From
Free
Rated
-
Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-

The short version

  • Only CREXi has a free tier, so it costs nothing to try first.
  • Each has a real cost: CREXi the genuinely useful lead-conversion features, full contact details and priority placement, sit behind PRO subscriptions with unpublished pricing, so the free tier is a lighter product than it first appears.; Lofty no pricing published on website; quote-based model requires request form submission
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which CREXi and Lofty actually diverge.

Attributes where CREXi and Lofty differ
AttributeCREXiLofty
Starting priceFreeOn request
Pricing modelFree core marketplace; paid PRO subscriptions and separate Intelligence data productsubscription
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb

Identical on both: user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CREXi

  • Free unlimited listings
  • Online auctions
  • PRO subscriptions
  • CREXi Intelligence
  • Deal management
  • Lead analytics

Only in Lofty

Nothing recorded that CREXi does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

CREXi

  • A broker or owner wanting free, unlimited listing exposure without committing to a paid tier up frontnot Lofty
  • A seller wanting a native online auction process rather than a traditional offer negotiationnot Lofty
  • A firm wanting a CoStar alternative for property records and comps without a CoStar contractnot Lofty
  • A broker who has outgrown the free tier and wants priority placement and full lead contact details through PROnot Lofty

Lofty

  • Generating buyers and sellers through 33+ channelsnot CREXi
  • Converting website visitors into qualified leadsnot CREXi
  • Booking appointments autonomously via AI Sales Agentnot CREXi
  • Managing transaction paperwork and sphere outreachnot CREXi

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CREXi

  • The genuinely useful lead-conversion features, full contact details and priority placement, sit behind PRO subscriptions with unpublished pricing, so the free tier is a lighter product than it first appears.
  • CREXi Intelligence is sold as a separate product from PRO listing subscriptions, so a broker wanting both marketing tools and data access is paying two distinct, unpublished prices rather than one bundled fee.
  • As a newer entrant against CoStar decades of proprietary data collection, CREXi Intelligence coverage and data quality in less-active markets may not match CoStar depth.
  • Auction infrastructure is a differentiator but only useful for sellers actually wanting a bid-based process, which is a minority of commercial transactions.
  • Free-tier listings compete for visibility against PRO-tier paid placement, so a broker relying only on the free product accepts lower search prominence than paying competitors.

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

Pricing, plan by plan

CREXi

Free
  • Marketplace (free)Free
    • Unlimited property listings
    • Basic property details and lead information
    • Marketplace search access
  • Listing PRO / All PRO / Enterprise PRO$undefined/month
    • Priority search placement
    • Full lead contact details
    • Targeted email campaigns
  • CREXi Intelligence$undefined/year
    • 153M+ property records, comps and ownership data
    • Sold separately from PRO listing subscriptions
    • Pricing not published, quote required

Lofty

On request

No published plan breakdown. See the Lofty review.

Which should you pick?

Choose CREXi if

  • You need free unlimited listings.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want online auctions.

Choose Lofty if

Nothing in the data separates Lofty from CREXi on the points above - pick on price and on how each one feels to use.

Questions people ask

Is CREXi or Lofty better?
Neither clearly leads. CREXi starts at Free and Lofty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CREXi or Lofty?
CREXi has a free tier; the other does not. Paid plans start at Free for CREXi and On request for Lofty.
Does CREXi or Lofty run on more platforms?
CREXi runs on Web, iOS, Android. Lofty runs on Web.
Can I use CREXi for free?
Yes. CREXi has a free tier, so you can try it without paying. Lofty starts at On request.
What is CREXi best used for?
CREXi is most often used for a broker or owner wanting free, unlimited listing exposure without committing to a paid tier up front, a seller wanting a native online auction process rather than a traditional offer negotiation, a firm wanting a costar alternative for property records and comps without a costar contract, a broker who has outgrown the free tier and wants priority placement and full lead contact details through pro. Of those, a broker or owner wanting free, unlimited listing exposure without committing to a paid tier up front and a seller wanting a native online auction process rather than a traditional offer negotiation are not what Lofty is typically brought in for.
What can CREXi do that Lofty cannot?
CREXi covers Free unlimited listings, Online auctions, PRO subscriptions, CREXi Intelligence.

Answered from the vendors’ own pages

CREXi: Is CREXi really free?

The core marketplace, including unlimited listings, is free. PRO subscriptions and CREXi Intelligence data are separate paid products layered on top.

Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
CREXi: Is CREXi Intelligence the same as PRO?

No. PRO is about listing placement and lead tools; Intelligence is a standalone property data product with 153 million-plus records, priced and sold separately.

Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
CREXi: Does CREXi compete with CoStar or LoopNet?

Yes on both fronts: the marketplace competes with LoopNet for listings, and CREXi Intelligence competes with CoStar and Reonomy for property data.

Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
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