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Real Estate · head to head

Lofty vs RealPage

Lofty logo

Lofty

Real Estate

AI-powered real estate CRM

From
On request
Rated
-
Full reviewWebsite
RealPage logo

RealPage

Real Estate

Property management software for multifamily and commercial real estate

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lofty no pricing published on website; quote-based model requires request form submission; RealPage its revenue management product is the subject of US antitrust litigation alleging it enabled rent price coordination between landlords, which is a material consideration and not a resolved matter
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Lofty and RealPage actually diverge.

Attributes where Lofty and RealPage differ
AttributeLoftyRealPage
Pricing modelsubscriptionquote
PlatformsWebWeb, iOS, Android, Cloud

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lofty

Nothing recorded that RealPage does not also cover.

Only in RealPage

  • Property accounting
  • Leasing and screening
  • Maintenance
  • Revenue management
  • Resident portal
  • Utility billing

What people use each for

The jobs each tool is most often brought in to do.

Lofty

  • Generating buyers and sellers through 33+ channelsnot RealPage
  • Converting website visitors into qualified leadsnot RealPage
  • Booking appointments autonomously via AI Sales Agentnot RealPage
  • Managing transaction paperwork and sphere outreachnot RealPage

RealPage

  • Large multifamily portfolios needing one system across leasing and accountingnot Lofty
  • Operators consolidating property accounting onto a single ledgernot Lofty
  • Student and commercial housing with specialised billing needsnot Lofty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lofty

  • No pricing published on website; quote-based model requires request form submission
  • Four tiers offered (Agent, Team, Broker, Enterprise) but specific seat counts or feature differences not disclosed

RealPage

  • Its revenue management product is the subject of US antitrust litigation alleging it enabled rent price coordination between landlords, which is a material consideration and not a resolved matter
  • Quote-only enterprise pricing with modules billed separately, so total cost is hard to establish up front
  • Implementation is a long project, and migrating portfolio accounting is genuinely disruptive
  • Aimed at large portfolios; small landlords find it far heavier than the problem

Pricing, plan by plan

Lofty

On request

No published plan breakdown. See the Lofty review.

RealPage

On request

No published plan breakdown. See the RealPage review.

Which should you pick?

Choose Lofty if

Nothing in the data separates Lofty from RealPage on the points above - pick on price and on how each one feels to use.

Lofty review

Choose RealPage if

  • You need property accounting.
  • You work on Web, iOS, Android, Cloud.
  • You also want leasing and screening.
RealPage review

Questions people ask

Is Lofty or RealPage better?
Neither clearly leads. Lofty starts at On request and RealPage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lofty or RealPage?
Lofty starts at On request and RealPage at On request.
Does Lofty or RealPage run on more platforms?
Lofty runs on Web. RealPage runs on Web, iOS, Android, Cloud.
What is Lofty best used for?
Lofty is most often used for generating buyers and sellers through 33+ channels, converting website visitors into qualified leads, booking appointments autonomously via ai sales agent, managing transaction paperwork and sphere outreach. Of those, generating buyers and sellers through 33+ channels and converting website visitors into qualified leads are not what RealPage is typically brought in for.
What can Lofty do that RealPage cannot?
RealPage covers Property accounting, Leasing and screening, Maintenance, Revenue management.

Answered from the vendors’ own pages

Lofty: How much does Lofty cost?

Lofty does not publish pricing on its website. The platform offers four subscription packages: Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, each tailored to different organization sizes. Customers must submit a Request Pricing form, and Lofty will contact them with personalized pricing based on user count and feature requirements.

Source
RealPage: What does RealPage cost?

Pricing is quoted per portfolio with modules billed separately, and is not published.

Lofty: What Lofty plans are available?

Lofty offers four main subscription tiers: Lofty Agent for individual agents, Lofty Team for team operations, Lofty Broker for brokerage organizations, and Lofty Enterprise for large enterprises. All plans include CRM, email, texting, dialer, marketing automation, and AI tools.

Source
RealPage: What is the antitrust case about?

US litigation alleges its revenue management product facilitated rent price coordination among landlords using shared market data. It is ongoing, and anyone evaluating the product should follow it.

Lofty: What add-on services does Lofty offer beyond the base subscription?

Lofty offers paid add-ons including Lead Generation Services, Power Dialer, text message packages, Hyperlocal SEO websites, website design, AI Agents (Sales, Social, Homeowner), direct mail, and digital advertising programs.

Source
RealPage: Is it suitable for a small landlord?

No. It targets large multifamily and commercial portfolios, and the cost and implementation assume that scale.

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