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Software · head to head

Copper vs Gong

Copper logo

Copper

Software

Gmail-native CRM for growth teams

From
Free
Rated
-
Full reviewWebsite
Gong logo

Gong

Software

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite

The short version

  • Only Copper has a free tier, so it costs nothing to try first.
  • Each has a real cost: Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month; Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • They diverge on capability: Copper covers Gmail integration, Gong covers Call recording.

Where they differ

Only the attributes on which Copper and Gong actually diverge.

Attributes where Copper and Gong differ
AttributeCopperGong
Starting priceFree$1600/user-per-year
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWebWeb, Cloud-based SaaS
Founded20142016

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Copper

  • Gmail integration
  • Contact management
  • Deal tracking
  • Pipeline management
  • Email tracking
  • Automation
  • Gmail
  • Google Calendar

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Salesforce
  • HubSpot
  • Zoom

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Copper

  • CRM for teams working inside Google Workspacenot Gong
  • Pipeline and deal trackingnot Gong
  • Contact enrichment and activity capturenot Gong
  • Workflow automation on the higher tiersnot Gong

Gong

  • Call analysisnot Copper
  • Deal forecastingnot Copper
  • Sales coachingnot Copper
  • Win/loss analysisnot Copper

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Pricing, plan by plan

Copper

Free
  • FreeFree
    • Contact management
    • Basic CRM
  • Starter$25/month
    • Everything in Free
    • Pipeline management
  • Professional$75/month
    • Everything in Starter
    • Automation
    • Advanced reporting

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Which should you pick?

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want contact management.
Copper review

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Questions people ask

Is Copper or Gong better?
Neither clearly leads. Copper starts at Free and Gong at $1600/user-per-year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Copper or Gong?
Copper has a free tier; the other does not. Paid plans start at Free for Copper and $1600/user-per-year for Gong.
Does Copper or Gong run on more platforms?
Copper runs on Web. Gong runs on Web, Cloud-based SaaS.
Can I use Copper for free?
Yes. Copper has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
What is Copper best used for?
Copper is most often used for crm for teams working inside google workspace, pipeline and deal tracking, contact enrichment and activity capture, workflow automation on the higher tiers. Of those, crm for teams working inside google workspace and pipeline and deal tracking are not what Gong is typically brought in for.
What can Copper do that Gong cannot?
Copper covers Gmail integration, Contact management, Deal tracking, Pipeline management. Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Both handle Slack, Web support.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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