Softwr

CRM & Sales · head to head

Clearbit vs Copper

Clearbit logo

Clearbit

CRM & Sales

B2B data enrichment and intelligence

From
Free
Rated
-
Full reviewWebsite
Copper logo

Copper

CRM & Sales

Gmail-native CRM for growth teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • They diverge on capability: Clearbit covers Company enrichment, Copper covers Gmail integration.

Where they differ

Only the attributes on which Clearbit and Copper actually diverge.

Attributes where Clearbit and Copper differ
AttributeClearbitCopper
Pricing modelUnknownsubscription
PlatformsWeb, APIWeb
Founded20152014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clearbit

  • Company enrichment
  • Contact enrichment
  • Lead scoring
  • Reveal (website visitors)
  • Forms shortening
  • Salesforce
  • HubSpot
  • Marketo

Only in Copper

  • Gmail integration
  • Contact management
  • Deal tracking
  • Pipeline management
  • Email tracking
  • Automation
  • Gmail
  • Google Calendar

Both cover

  • Zapier
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clearbit

  • Lead enrichmentnot Copper
  • Account targetingnot Copper
  • Personalizationnot Copper
  • Lead scoringnot Copper

Copper

  • CRM for teams working inside Google Workspacenot Clearbit
  • Pipeline and deal trackingnot Clearbit
  • Contact enrichment and activity capturenot Clearbit
  • Workflow automation on the higher tiersnot Clearbit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clearbit

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

Pricing, plan by plan

Clearbit

Free

No published plan breakdown. See the Clearbit review.

Copper

Free
  • FreeFree
    • Contact management
    • Basic CRM
  • Starter$25/month
    • Everything in Free
    • Pipeline management
  • Professional$75/month
    • Everything in Starter
    • Automation
    • Advanced reporting

Which should you pick?

Choose Clearbit if

  • You need company enrichment.
  • You want to start without paying.
  • You work on Web, API.
  • You also want contact enrichment.
Clearbit review

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want contact management.
Copper review

Questions people ask

Is Clearbit or Copper better?
Neither clearly leads. Clearbit starts at Free and Copper at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clearbit or Copper?
Clearbit starts at Free and Copper at Free.
Does Clearbit or Copper run on more platforms?
Clearbit runs on Web, API. Copper runs on Web.
Can I use Clearbit for free?
Both have a free tier, so you can try either at no cost before committing.
What is Clearbit best used for?
Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what Copper is typically brought in for.
What can Clearbit do that Copper cannot?
Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). Copper covers Gmail integration, Contact management, Deal tracking, Pipeline management. Both handle Zapier, Web support.

Answered from the vendors’ own pages

Clearbit: Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
Clearbit: How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
Clearbit: What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Clearbit: Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source
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Related pages

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