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CRM & Sales · head to head

Copper vs LeadSquared

Copper logo

Copper

CRM & Sales

Gmail-native CRM for growth teams

From
Free
Rated
-
LeadSquared logo

LeadSquared

CRM & Sales

Indian marketing automation and CRM platform for lead management

From
On request
Rated
-

The short version

  • Only Copper has a free tier, so it costs nothing to try first.
  • Each has a real cost: Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month; LeadSquared both published plans cap seats at just 2 users, so any team larger than that must move to an unpublished custom plan

Where they differ

Only the attributes on which Copper and LeadSquared actually diverge.

Attributes where Copper and LeadSquared differ
AttributeCopperLeadSquared
Starting priceFreeOn request
Free tierYesNo
Founded2014Unknown

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Copper

  • Gmail integration
  • Contact management
  • Deal tracking
  • Pipeline management
  • Email tracking
  • Automation
  • Gmail
  • Google Calendar

Only in LeadSquared

Nothing recorded that Copper does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Copper

  • CRM for teams working inside Google Workspacenot LeadSquared
  • Pipeline and deal trackingnot LeadSquared
  • Contact enrichment and activity capturenot LeadSquared
  • Workflow automation on the higher tiersnot LeadSquared

LeadSquared

No use cases recorded yet. See the LeadSquared review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

LeadSquared

  • Both published plans cap seats at just 2 users, so any team larger than that must move to an unpublished custom plan
  • Marketing Pro at $1,200/year limits emails to 100,000/month and storage to 2GB, with advanced automation types reserved for the $2,000/year Marketing Super plan

Pricing, plan by plan

Copper

Free
  • FreeFree
    • Contact management
    • Basic CRM
  • Starter$25/month
    • Everything in Free
    • Pipeline management
  • Professional$75/month
    • Everything in Starter
    • Automation
    • Advanced reporting

LeadSquared

On request

No published plan breakdown. See the LeadSquared review.

Which should you pick?

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want contact management.

Choose LeadSquared if

Nothing in the data separates LeadSquared from Copper on the points above - pick on price and on how each one feels to use.

Questions people ask

Is Copper or LeadSquared better?
Neither clearly leads. Copper starts at Free and LeadSquared at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Copper or LeadSquared?
Copper has a free tier; the other does not. Paid plans start at Free for Copper and On request for LeadSquared.
Does Copper or LeadSquared run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Copper for free?
Yes. Copper has a free tier, so you can try it without paying. LeadSquared starts at On request.
What is Copper best used for?
Copper is most often used for crm for teams working inside google workspace, pipeline and deal tracking, contact enrichment and activity capture, workflow automation on the higher tiers. Of those, crm for teams working inside google workspace and pipeline and deal tracking are not what LeadSquared is typically brought in for.
What can Copper do that LeadSquared cannot?
Copper covers Gmail integration, Contact management, Deal tracking, Pipeline management.

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