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CRM · head to head

Copper vs LeadSquared

Copper logo

Copper

CRM

Gmail-native CRM for growth teams

From
Free
Rated
-
Full reviewWebsite
LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Rated
-
Full reviewWebsite

The short version

  • Only Copper has a free tier, so it costs nothing to try first.
  • Each has a real cost: Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month; LeadSquared marketing Pro limited to 100,000 emails monthly
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Copper and LeadSquared actually diverge.

Attributes where Copper and LeadSquared differ
AttributeCopperLeadSquared
Starting priceFree$1200/year
Free tierYesNo
Founded2014Unknown

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Copper

  • Gmail integration
  • Contact management
  • Deal tracking
  • Pipeline management
  • Email tracking
  • Automation
  • Gmail
  • Google Calendar

Only in LeadSquared

Nothing recorded that Copper does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Copper

  • CRM for teams working inside Google Workspacenot LeadSquared
  • Pipeline and deal trackingnot LeadSquared
  • Contact enrichment and activity capturenot LeadSquared
  • Workflow automation on the higher tiersnot LeadSquared

LeadSquared

  • Email marketing automationnot Copper
  • Marketing automation for agenciesnot Copper

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Pricing, plan by plan

Copper

Free
  • Basic$undefined/mo
  • Professional$undefined/mo
  • Business$undefined/mo

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Which should you pick?

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want contact management.
Copper review

Choose LeadSquared if

Nothing in the data separates LeadSquared from Copper on the points above - pick on price and on how each one feels to use.

LeadSquared review

Questions people ask

Is Copper or LeadSquared better?
Neither clearly leads. Copper starts at Free and LeadSquared at $1200/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Copper or LeadSquared?
Copper has a free tier; the other does not. Paid plans start at Free for Copper and $1200/year for LeadSquared.
Does Copper or LeadSquared run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Copper for free?
Yes. Copper has a free tier, so you can try it without paying. LeadSquared starts at $1200/year.
What is Copper best used for?
Copper is most often used for crm for teams working inside google workspace, pipeline and deal tracking, contact enrichment and activity capture, workflow automation on the higher tiers. Of those, crm for teams working inside google workspace and pipeline and deal tracking are not what LeadSquared is typically brought in for.
What can Copper do that LeadSquared cannot?
Copper covers Gmail integration, Contact management, Deal tracking, Pipeline management.

Answered from the vendors’ own pages

Copper: How much does Copper cost per person?

Basic is $29/month (or $23/month annual). Professional is $69/month (or $59/month annual). Business is $134/month (or $99/month annual). All pricing is per seat in USD, excluding taxes.

Source
LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
Copper: What contact limit does each plan allow?

Basic allows 2,500 contacts. Professional allows 15,000 contacts. Business allows unlimited contacts.

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
Copper: How much can I save by paying annually?

Annual billing saves 14-26% vs. monthly: Basic saves 20%, Professional saves 14%, Business saves 26%. For example, Professional costs $69/month on monthly billing but only $59/month when billed annually.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
Copper: Is there a free trial or free plan?

Yes. Copper offers a 14-day free trial with instant activation and no credit card required. Trial includes full access to all features.

Source
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