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CRM · head to head

Apptivo vs Clay

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Rated
-
Full reviewWebsite
Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Clay has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • They diverge on capability: Apptivo covers CRM core, Clay covers Data enrichment.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and Clay actually diverge.

Attributes where Apptivo and Clay differ
AttributeApptivoClay
Starting priceOn requestFree
Pricing modelPer user per monthsubscription
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb
FoundedUnknown2021

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Email and calendar sync

Only in Clay

  • Data enrichment
  • Contact management
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier
  • Slack

Both cover

  • Workflow automation

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Clay
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Clay
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Clay
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Clay

Clay

  • Data enrichment and intelligencenot Apptivo
  • Growth campaign automationnot Apptivo
  • CRM workflow integrationnot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Questions people ask

Is Apptivo or Clay better?
Neither clearly leads. Apptivo starts at On request and Clay at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or Clay?
Clay has a free tier; the other does not. Paid plans start at On request for Apptivo and Free for Clay.
Does Apptivo or Clay run on more platforms?
Apptivo runs on Web, iOS, Android. Clay runs on Web.
Can I use Clay for free?
Yes. Clay has a free tier, so you can try it without paying. Apptivo starts at On request.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what Clay is typically brought in for.
What can Apptivo do that Clay cannot?
Apptivo covers CRM core, Invoicing and estimates, Project management, Field service. Clay covers Data enrichment, Contact management, Integration, API access. Both handle Workflow automation.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
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