Softwr

CRM · head to head

Clay vs LiveAgent

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Free plan
Yes
Full reviewWebsite
LiveAgent logo

LiveAgent

Customer Support

All-in-one help desk software

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; LiveAgent social and messaging channels are separately priced add ons rather than plan features, at $19 to $39 a month each on top of the seat price
  • They diverge on capability: Clay covers Data enrichment, LiveAgent covers Ticketing system.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and LiveAgent actually diverge.

Attributes where Clay and LiveAgent differ
AttributeClayLiveAgent
PlatformsWebWeb, Ios, Android
CategoryCRMCustomer Support
Founded20212004

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Cloud deployment

Only in LiveAgent

  • Ticketing system
  • Live chat
  • Call center
  • Social media
  • Knowledge base
  • Customer portal
  • WordPress
  • Shopify

Both cover

  • Zapier
  • Slack
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot LiveAgent
  • Growth campaign automationnot LiveAgent
  • CRM workflow integrationnot LiveAgent

LiveAgent

  • Multichannel help desk covering email, chat, calls and social messagesnot Clay
  • Ticketing and shared inbox for customer support teamsnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

LiveAgent

  • Social and messaging channels are separately priced add ons rather than plan features, at $19 to $39 a month each on top of the seat price
  • The entry plan is limited to 3 email accounts, 2 live chat buttons and 3 contact forms
  • WhatsApp numbers are rationed by plan, at 5 on Large Business and 20 on Enterprise
  • The advertised prices require annual billing, and monthly billing raises the entry plan from $10 to $13 per agent
  • Every published price is a discounted rate against a higher regular price

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

LiveAgent

Free
  • Small Business$10/month
    • Ticketing
    • Live chat
    • Knowledge base
  • Medium Business$19/month
    • Everything in Small
    • Call center
    • IVR
  • Large Business$33/month
    • Everything in Medium
    • Social channels (Facebook, Instagram, X, WhatsApp, Telegram, Viber)
  • Enterprise$46/month
    • Everything in Large
    • Dedicated account manager
    • Priority support

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Choose LiveAgent if

  • You need ticketing system.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want live chat.
LiveAgent review

Questions people ask

Is Clay or LiveAgent better?
Neither clearly leads. Clay starts at Free and LiveAgent at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or LiveAgent?
Clay starts at Free and LiveAgent at Free.
Does Clay or LiveAgent run on more platforms?
Clay runs on Web. LiveAgent runs on Web, Ios, Android.
Can I use Clay for free?
Both have a free tier, so you can try either at no cost before committing.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what LiveAgent is typically brought in for.
What can Clay do that LiveAgent cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. LiveAgent covers Ticketing system, Live chat, Call center, Social media. Both handle Zapier, Slack, GDPR, Web support.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
LiveAgent: How much does LiveAgent cost?

LiveAgent charges per agent on annual billing: Small Business at $10/agent/month, Medium at $19/agent/month, Large at $33/agent/month, and Enterprise at $46/agent/month (regular rates are $15, $29, $49, and $69 respectively). Monthly billing costs 30% more.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
LiveAgent: Does LiveAgent offer a free trial?

Yes, LiveAgent provides a 30-day free trial with no credit card required, offering full access to all features including AI agents.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
LiveAgent: Are AI agents included in all LiveAgent plans?

Yes, all LiveAgent plans include free AI agents with features like chatbots, answer assistants, human handover, and autoresponders.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
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