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CRM · head to head

Clay vs Customerly

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Free plan
Yes
Full reviewWebsite
Customerly logo

Customerly

Customer Support

Customer service suite with live chat and automation

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Customerly usage-based pricing of 0.50 EUR per conversation can become expensive at scale
  • They diverge on capability: Clay covers Data enrichment, Customerly covers Live chat.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and Customerly actually diverge.

Attributes where Clay and Customerly differ
AttributeClayCustomerly
PlatformsWebWeb, Ios, Android
CategoryCRMCustomer Support
Founded20212015

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Cloud deployment

Only in Customerly

  • Live chat
  • Email marketing
  • Customer surveys
  • Help center
  • Automation
  • Video chat
  • WordPress
  • Shopify

Both cover

  • Zapier
  • Slack
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot Customerly
  • Growth campaign automationnot Customerly
  • CRM workflow integrationnot Customerly

Customerly

  • Customer supportnot Clay
  • Lead generationnot Clay
  • Email marketingnot Clay
  • Customer feedbacknot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Customerly

  • Usage-based pricing of 0.50 EUR per conversation can become expensive at scale
  • Limited to 11-50 employees according to company size metrics

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Customerly

Free
  • FreeFree
    • 2 teammates
    • Live chat
    • Basic surveys
  • Essential$9/month
    • Unlimited chat
    • Help center
    • Automation
  • Startup$29/month
    • Video chat
    • Funnels
    • Priority support
  • Pro$79/month
    • White label
    • Advanced analytics
    • API access

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Choose Customerly if

  • You need live chat.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Customerly review

Questions people ask

Is Clay or Customerly better?
Neither clearly leads. Clay starts at Free and Customerly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Customerly?
Clay starts at Free and Customerly at Free.
Does Clay or Customerly run on more platforms?
Clay runs on Web. Customerly runs on Web, Ios, Android.
Can I use Clay for free?
Both have a free tier, so you can try either at no cost before committing.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what Customerly is typically brought in for.
What can Clay do that Customerly cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Customerly covers Live chat, Email marketing, Customer surveys, Help center. Both handle Zapier, Slack, GDPR, Web support.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Customerly: Where is Customerly's data stored?

All data is stored exclusively in the EU, providing GDPR compliance and data residency in European servers.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Customerly: What messaging channels does Customerly support?

Customerly integrates live chat, email, WhatsApp, Facebook Messenger, Instagram DMs, and mobile apps into a single unified inbox for managing customer conversations.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Customerly: How much of customer support can Customerly automate?

Customerly's AI assistant (Aura) handles up to 60 percent of customer conversations automatically, with the platform designed to handle 71 percent of support volume through automation.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
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