Softwr

CRM · head to head

Clay vs Front

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Free plan
Yes
Full reviewWebsite
Front logo

Front

Customer Support

Where teams collaborate on customer communication

From
$25/month
Free plan
No
Full reviewWebsite

The short version

  • Only Clay has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Front starter tier limited to single-channel support; omnichannel support requires Professional tier
  • They diverge on capability: Clay covers Data enrichment, Front covers Shared inbox.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and Front actually diverge.

Attributes where Clay and Front differ
AttributeClayFront
Starting priceFree$25/month
Free tierYesNo
PlatformsWebCloud-based SaaS
CategoryCRMCustomer Support
Founded20212013

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Zapier
  • Cloud deployment
  • English language support

Only in Front

  • Shared inbox
  • Email collaboration
  • Omnichannel messaging
  • Analytics
  • Workflows
  • Integrations
  • Asana
  • Jira

Both cover

  • Salesforce
  • HubSpot
  • Slack
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot Front
  • Growth campaign automationnot Front
  • CRM workflow integrationnot Front

Front

  • Omnichannel customer supportnot Clay
  • AI-powered helpdesk automationnot Clay
  • Team collaboration on support ticketsnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Front

  • Starter tier limited to single-channel support; omnichannel support requires Professional tier
  • AI Copilot, Smart QA, and Smart CSAT are included only in Enterprise tier ($105/seat/month); available as add-ons at higher cost in lower tiers
  • Starter tier limited to 10 automation rules; Professional tier allows 20; unlimited rules only in Enterprise
  • Advanced analytics excluded from Starter tier

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Front

$25/month
  • Starter$25/month
    • Up to 10 seats
    • Shared inbox and ticketing
    • AI Topics and up to 10 automation rules
  • Professional$65/month
    • Up to 50 seats
    • Omnichannel support (email, SMS, social)
    • Macros and up to 20 automation rules
  • Enterprise$105/month
    • Unlimited seats
    • Smart rules and unlimited macros
    • Multi-language knowledge base

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Choose Front if

  • You need shared inbox.
  • You work on Cloud-based SaaS.
  • You also want email collaboration.
Front review

Questions people ask

Is Clay or Front better?
Neither clearly leads. Clay starts at Free and Front at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Front?
Clay has a free tier; the other does not. Paid plans start at Free for Clay and $25/month for Front.
Does Clay or Front run on more platforms?
Clay runs on Web. Front runs on Cloud-based SaaS.
Can I use Clay for free?
Yes. Clay has a free tier, so you can try it without paying. Front starts at $25/month.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what Front is typically brought in for.
What can Clay do that Front cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Front covers Shared inbox, Email collaboration, Omnichannel messaging, Analytics. Both handle Salesforce, HubSpot, Slack, GDPR.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Front: How much does Front's Starter plan cost per seat?

Starter plan is $25 per seat per month for up to 10 seats, with 14-day free trial and no credit card required.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Front: Does Enterprise include AI features?

Yes, Enterprise at $105 per seat per month includes AI Copilot, Smart QA, and Smart CSAT at no additional cost.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Front: What is the seat limit for Professional?

Professional plan supports up to 50 seats at $65 per seat per month.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
Front: Are there additional AI add-ons available?

Yes, Autopilot starts at $0.05 per conversation; Copilot, Smart QA, and other AI features range from $10-$20 per seat per month on lower tiers.

Source
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