CRM · head to head
Gong vs LiveAgent
The short version
- Only LiveAgent has a free tier, so it costs nothing to try first.
- Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; LiveAgent social and messaging channels are separately priced add ons rather than plan features, at $19 to $39 a month each on top of the seat price
- They diverge on capability: Gong covers Call recording, LiveAgent covers Ticketing system.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Gong and LiveAgent actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Gong
- Call recording
- AI transcription
- Deal intelligence
- Market intelligence
- Team coaching
- Salesforce
- HubSpot
- Zoom
Only in LiveAgent
- Ticketing system
- Live chat
- Call center
- Social media
- Knowledge base
- Customer portal
- WordPress
- Shopify
Both cover
- Slack
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Gong
- Call analysisnot LiveAgent
- Deal forecastingnot LiveAgent
- Sales coachingnot LiveAgent
- Win/loss analysisnot LiveAgent
LiveAgent
- Multichannel help desk covering email, chat, calls and social messagesnot Gong
- Ticketing and shared inbox for customer support teamsnot Gong
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Gong
- Pricing not published; custom quotes and high platform fees make budget forecasting difficult
- Built for sales calls only; limited contact center and multi-channel conversation coverage
- Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
- Conversation analysis cannot capture internal buyer meetings or decision-making discussions
LiveAgent
- Social and messaging channels are separately priced add ons rather than plan features, at $19 to $39 a month each on top of the seat price
- The entry plan is limited to 3 email accounts, 2 live chat buttons and 3 contact forms
- WhatsApp numbers are rationed by plan, at 5 on Large Business and 20 on Enterprise
- The advertised prices require annual billing, and monthly billing raises the entry plan from $10 to $13 per agent
- Every published price is a discounted rate against a higher regular price
Pricing, plan by plan
Gong
$1600/user-per-yearNo published plan breakdown. See the Gong review.
LiveAgent
Free- Small Business$10/month
- Ticketing
- Live chat
- Knowledge base
- Medium Business$19/month
- Everything in Small
- Call center
- IVR
- Large Business$33/month
- Everything in Medium
- Social channels (Facebook, Instagram, X, WhatsApp, Telegram, Viber)
- Enterprise$46/month
- Everything in Large
- Dedicated account manager
- Priority support
Which should you pick?
Choose Gong if
- You need call recording.
- You work on Web, Cloud-based SaaS.
- You also want ai transcription.
Choose LiveAgent if
- You need ticketing system.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want live chat.
Questions people ask
- Is Gong or LiveAgent better?
- Neither clearly leads. Gong starts at $1600/user-per-year and LiveAgent at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Gong or LiveAgent?
- LiveAgent has a free tier; the other does not. Paid plans start at $1600/user-per-year for Gong and Free for LiveAgent.
- Does Gong or LiveAgent run on more platforms?
- Gong runs on Web, Cloud-based SaaS. LiveAgent runs on Web, Ios, Android.
- Can I use LiveAgent for free?
- Yes. LiveAgent has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
- What is Gong best used for?
- Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what LiveAgent is typically brought in for.
- What can Gong do that LiveAgent cannot?
- Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. LiveAgent covers Ticketing system, Live chat, Call center, Social media. Both handle Slack, Web support, Ios support, Android support.
Answered from the vendors’ own pages
Gong: How much does Gong cost?
Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.
SourceLiveAgent: How much does LiveAgent cost?
LiveAgent charges per agent on annual billing: Small Business at $10/agent/month, Medium at $19/agent/month, Large at $33/agent/month, and Enterprise at $46/agent/month (regular rates are $15, $29, $49, and $69 respectively). Monthly billing costs 30% more.
SourceGong: Does Gong integrate with Salesforce?
Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.
SourceLiveAgent: Does LiveAgent offer a free trial?
Yes, LiveAgent provides a 30-day free trial with no credit card required, offering full access to all features including AI agents.
SourceGong: What conversations can Gong capture?
Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.
SourceLiveAgent: Are AI agents included in all LiveAgent plans?
Yes, all LiveAgent plans include free AI agents with features like chatbots, answer assistants, human handover, and autoresponders.
SourceGong: Does Gong have an on-premise option?
Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.
SourceRelated pages
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- Gong vs Assembled
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- LiveAgent vs Outreach
- LiveAgent vs Clari
- LiveAgent vs Salesforce
- LiveAgent vs Apollo.io
- LiveAgent vs Pipedrive
- LiveAgent vs HubSpot
- LiveAgent vs Freshsales
- LiveAgent vs Lusha
- LiveAgent vs Affinity
- LiveAgent vs Scratchpad
- LiveAgent vs Clay
- LiveAgent vs LeadSquared
- LiveAgent vs Vtiger
- LiveAgent vs Bitrix24
- LiveAgent vs Clearbit
- LiveAgent vs Less Annoying CRM
- LiveAgent vs Freshdesk
- LiveAgent vs Groove
- LiveAgent vs Front
- LiveAgent vs Kustomer
- LiveAgent vs Customerly
- LiveAgent vs HelpCrunch
- LiveAgent vs Zoho Desk
- LiveAgent vs HappyFox
- LiveAgent vs Re:amaze
- LiveAgent vs HubSpot Service Hub
- LiveAgent vs SupportBee
- LiveAgent vs Chatwoot
- LiveAgent vs 8x8 Contact Center
- LiveAgent vs Alvaria
- LiveAgent vs Ameyo
- LiveAgent vs Assembled
- LiveAgent vs Balto
- LiveAgent vs BMC Helix


