CRM & Sales · head to head
Lusha vs Reply.io

Reply.io
CRM & Sales
Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).; Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.
- They diverge on capability: Lusha covers Email search, Reply.io covers Multichannel sequences.
Where they differ
Only the attributes on which Lusha and Reply.io actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Lusha
- Email search
- Company intelligence
- Email verification
- Chrome extension
- Integrations
- Salesforce
- HubSpot
Only in Reply.io
- Multichannel sequences
- AI email assistant
- Deliverability tools
- CRM sync
- Reporting and analytics
Both cover
- Contact database
What people use each for
The jobs each tool is most often brought in to do.
Lusha
- Lead generationnot Reply.io
- Contact researchnot Reply.io
- Email verificationnot Reply.io
Reply.io
- Running multichannel outbound sequences combining email and LinkedInnot Lusha
- Automating cold calling and SMS follow-ups alongside emailnot Lusha
- Finding new B2B prospects from a built-in contact databasenot Lusha
- Syncing outreach activity into an existing CRMnot Lusha
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Lusha
- Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
Reply.io
- Multichannel features and CRM sync require the higher-priced Professional tier or above.
- LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
- Pricing is per user, which can raise costs quickly for larger sales teams.
- Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.
Pricing, plan by plan
Lusha
Free- FreeFree
- Limited searches
- Basic contact info
- Professional$99/month
- Everything in Free
- Advanced search
- Email verification
- Business$299/month
- Everything in Professional
- Advanced analytics
- API access
Reply.io
Free- FreeFree
- Limited monthly emails
- Basic sequence features
- Starter$49/month
- Email-only sequences
- Billed annually per user
- Professional$89/month
- Multichannel sequences
- CRM sync
- Billed annually per user
- Ultimate$139/month
- Full AI suite
- Highest sending limits
- Advanced reporting and integrations
Which should you pick?
Choose Lusha if
- You need email search.
- You want to start without paying.
- You also want company intelligence.
Choose Reply.io if
- You need multichannel sequences.
- You want to start without paying.
- You work on web, api.
- You also want ai email assistant.
Questions people ask
- Is Lusha or Reply.io better?
- Neither clearly leads. Lusha starts at Free and Reply.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Lusha or Reply.io?
- Lusha starts at Free and Reply.io at Free.
- Does Lusha or Reply.io run on more platforms?
- Lusha runs on Web. Reply.io runs on web, api.
- Can I use Lusha for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Lusha best used for?
- Lusha is most often used for lead generation, contact research, email verification. Of those, lead generation and contact research are not what Reply.io is typically brought in for.
- What can Lusha do that Reply.io cannot?
- Lusha covers Email search, Company intelligence, Email verification, Chrome extension. Reply.io covers Multichannel sequences, AI email assistant, Deliverability tools, CRM sync. Both handle Contact database.
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- Reply.io vs Apollo.io
- Reply.io vs Bitrix24
- Reply.io vs Capsule
- Reply.io vs Clari
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