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CRM · head to head

Lusha vs Reply.io

Lusha logo

Lusha

CRM

B2B contact and company intelligence

From
Free
Rated
-
Full reviewWebsite
Reply.io logo

Reply.io

CRM

Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lusha teams over 5 users must contact sales for configuration; no published per-user limits for standard plans; Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.
  • They diverge on capability: Lusha covers Email search, Reply.io covers Multichannel sequences.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lusha and Reply.io actually diverge.

Attributes where Lusha and Reply.io differ
AttributeLushaReply.io
Pricing modelfreemiumsubscription
PlatformsWebweb, api
Founded20162014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lusha

  • Email search
  • Company intelligence
  • Email verification
  • Chrome extension
  • Integrations
  • Salesforce
  • HubSpot
  • LinkedIn

Only in Reply.io

  • Multichannel sequences
  • AI email assistant
  • Deliverability tools
  • CRM sync
  • Reporting and analytics

Both cover

  • Contact database

What people use each for

The jobs each tool is most often brought in to do.

Lusha

  • Lead generationnot Reply.io
  • Contact researchnot Reply.io
  • Email verificationnot Reply.io

Reply.io

  • Running multichannel outbound sequences combining email and LinkedInnot Lusha
  • Automating cold calling and SMS follow-ups alongside emailnot Lusha
  • Finding new B2B prospects from a built-in contact databasenot Lusha
  • Syncing outreach activity into an existing CRMnot Lusha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lusha

  • Teams over 5 users must contact sales for configuration; no published per-user limits for standard plans
  • Unused credits on monthly plans roll over but cap at twice the monthly limit, creating potential waste
  • Annual plans do not roll over unused credits; they reset at cycle end

Reply.io

  • Multichannel features and CRM sync require the higher-priced Professional tier or above.
  • LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
  • Pricing is per user, which can raise costs quickly for larger sales teams.
  • Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.

Pricing, plan by plan

Lusha

Free
  • FreeFree
    • 40 credits per month
    • Basic prospecting features
    • Browser extension
  • Starter$49.9/month
    • 400 credits per month
    • All Free plan features
  • Professional$69.9/month
    • 600 credits per month
    • All Starter features
  • Premium$399.9/month
    • 3,400 credits per month
    • All Professional features

Reply.io

Free
  • FreeFree
    • Limited monthly emails
    • Basic sequence features
  • Starter$49/month
    • Email-only sequences
    • Billed annually per user
  • Professional$89/month
    • Multichannel sequences
    • CRM sync
    • Billed annually per user
  • Ultimate$139/month
    • Full AI suite
    • Highest sending limits
    • Advanced reporting and integrations

Which should you pick?

Choose Lusha if

  • You need email search.
  • You want to start without paying.
  • You also want company intelligence.
Lusha review

Choose Reply.io if

  • You need multichannel sequences.
  • You want to start without paying.
  • You work on web, api.
  • You also want ai email assistant.
Reply.io review

Questions people ask

Is Lusha or Reply.io better?
Neither clearly leads. Lusha starts at Free and Reply.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lusha or Reply.io?
Lusha starts at Free and Reply.io at Free.
Does Lusha or Reply.io run on more platforms?
Lusha runs on Web. Reply.io runs on web, api.
Can I use Lusha for free?
Both have a free tier, so you can try either at no cost before committing.
What is Lusha best used for?
Lusha is most often used for lead generation, contact research, email verification. Of those, lead generation and contact research are not what Reply.io is typically brought in for.
What can Lusha do that Reply.io cannot?
Lusha covers Email search, Company intelligence, Email verification, Chrome extension. Reply.io covers Multichannel sequences, AI email assistant, Deliverability tools, CRM sync. Both handle Contact database.

Answered from the vendors’ own pages

Lusha: What does Lusha's Free plan include?

Lusha's Free plan provides 40 credits per month at no cost. It includes basic prospecting features, browser extension access, and CRM integrations. Credits are used for email reveals (1 credit per contact) and phone numbers (10 credits per contact).

Source
Lusha: How do Lusha credits work and what is the credit rollover policy?

Lusha uses a credit system where email reveals cost 1 credit and phone reveals cost 10 credits per contact. On monthly plans, unused credits roll over and accumulate up to twice your monthly credit limit. Annual plans reset unused credits at the cycle's end without rollover.

Source
Lusha: What is the annual pricing for Lusha plans?

Lusha offers annual pricing at a discount: Starter is $449.10/year (4,800 credits annually), Professional is $587.16/year (7,200 credits), and Premium is $3,119.21/year (40,800 credits). Annual plans are cheaper per credit than monthly but do not roll over unused credits.

Source
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