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Software · head to head

Lusha vs Woodpecker

Lusha logo

Lusha

Software

B2B contact and company intelligence

From
Free
Rated
-
Full reviewWebsite
Woodpecker logo

Woodpecker

Software

Cold email and LinkedIn outreach automation platform with pay-per-use pricing

From
$7/month
Rated
-
Full reviewWebsite

The short version

  • Only Lusha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).; Woodpecker linkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • They diverge on capability: Lusha covers Contact database, Woodpecker covers Cold email sequencing.

Where they differ

Only the attributes on which Lusha and Woodpecker actually diverge.

Attributes where Lusha and Woodpecker differ
AttributeLushaWoodpecker
Starting priceFree$7/month
Pricing modelsubscriptionusage-based
Free tierYesNo
PlatformsWebweb, api
Founded20162015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lusha

  • Contact database
  • Email search
  • Company intelligence
  • Chrome extension
  • Integrations
  • Salesforce
  • HubSpot
  • LinkedIn

Only in Woodpecker

  • Cold email sequencing
  • Deliverability warm-up
  • Lead Finder
  • Agency panel
  • API and integrations

Both cover

  • Email verification

What people use each for

The jobs each tool is most often brought in to do.

Lusha

  • Lead generationnot Woodpecker
  • Contact researchnot Woodpecker
  • Email verificationnot Woodpecker

Woodpecker

  • Running personalized one-to-one cold email campaignsnot Lusha
  • Agencies managing outreach across multiple client accountsnot Lusha
  • Verifying catch-all email addresses before sendingnot Lusha
  • Adding LinkedIn outreach on top of an existing email campaignnot Lusha

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lusha

  • Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).

Woodpecker

  • LinkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • Pay-per-contacted-prospect pricing can be harder to predict than flat per-seat plans at high volume.
  • Exceeding the contacted-prospect limit halts new sends until the plan is topped up.
  • Lacks the built-in calling/SMS channels that some multichannel competitors offer.

Pricing, plan by plan

Lusha

Free
  • FreeFree
    • Limited searches
    • Basic contact info
  • Professional$99/month
    • Everything in Free
    • Advanced search
    • Email verification
  • Business$299/month
    • Everything in Professional
    • Advanced analytics
    • API access

Woodpecker

$7/month
  • Pay-per-use$7/month
    • $7 per 100 contacted prospects
    • Unlimited team members and email accounts
    • 4 warm-ups monthly

Which should you pick?

Choose Lusha if

  • You need contact database.
  • You want to start without paying.
  • You also want email search.
Lusha review

Choose Woodpecker if

  • You need cold email sequencing.
  • You work on web, api.
  • You also want deliverability warm-up.
Woodpecker review

Questions people ask

Is Lusha or Woodpecker better?
Neither clearly leads. Lusha starts at Free and Woodpecker at $7/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lusha or Woodpecker?
Lusha has a free tier; the other does not. Paid plans start at Free for Lusha and $7/month for Woodpecker.
Does Lusha or Woodpecker run on more platforms?
Lusha runs on Web. Woodpecker runs on web, api.
Can I use Lusha for free?
Yes. Lusha has a free tier, so you can try it without paying. Woodpecker starts at $7/month.
What is Lusha best used for?
Lusha is most often used for lead generation, contact research, email verification. Of those, lead generation and contact research are not what Woodpecker is typically brought in for.
What can Lusha do that Woodpecker cannot?
Lusha covers Contact database, Email search, Company intelligence, Chrome extension. Woodpecker covers Cold email sequencing, Deliverability warm-up, Lead Finder, Agency panel. Both handle Email verification.

Answered from the vendors’ own pages

Woodpecker: What does Woodpecker cost?

Woodpecker charges $7 per 100 contacted prospects per month (discounted heavily on annual billing), with add-ons like LinkedIn outreach at $29/month per account and extra warm-ups at $5/month each.

Source
Woodpecker: Is there a free plan, and what are its limits?

Woodpecker offers a 14-day free trial with full features, capped at 14 days or 100 emails sent, whichever comes first; the trial can be extended by contacting support.

Source
Woodpecker: How is usage metered?

Usage is metered by the number of prospects contacted per month; exceeding the plan's contacted-prospect limit halts new email sends, and exceeding the stored prospect limit prevents adding new leads.

Source
Woodpecker: What does Woodpecker integrate with?

Woodpecker integrates with Pipedrive, HubSpot, Zoho, Calendly, Zapier, Google Sheets, and offers an API, CLI, webhooks and an MCP server for custom workflows.

Source
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