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HubSpot vs Natero

HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
N

Natero

Software

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • They diverge on capability: HubSpot covers CRM, Natero covers Predictive health scores.

Where they differ

Only the attributes on which HubSpot and Natero actually diverge.

Attributes where HubSpot and Natero differ
AttributeHubSpotNatero
Starting priceFree$800/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Mobile, CloudWeb
Founded20062012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks
  • Zendesk
  • Web support

Both cover

  • Slack
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Natero
  • Organisations requiring integration with 2,000+ third-party applicationsnot Natero
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Natero

Natero

  • Customer Successnot HubSpot
  • Predictive Analyticsnot HubSpot
  • Machine Learningnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Pricing, plan by plan

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Questions people ask

Is HubSpot or Natero better?
Neither clearly leads. HubSpot starts at Free and Natero at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Natero?
HubSpot has a free tier; the other does not. Paid plans start at Free for HubSpot and $800/month for Natero.
Does HubSpot or Natero run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Natero runs on Web.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Natero starts at $800/month.
What is HubSpot best used for?
HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what Natero is typically brought in for.
What can HubSpot do that Natero cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Both handle Slack, Salesforce.
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