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Software · head to head

Conga vs HubSpot

Conga logo

Conga

Software

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Conga covers CPQ, HubSpot covers CRM.

Where they differ

Only the attributes on which Conga and HubSpot actually diverge.

Attributes where Conga and HubSpot differ
AttributeCongaHubSpot
Starting price$50/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWeb, Mobile, Cloud

Identical on both: user rating (Not yet rated), category (Unknown), founded (2006).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Workflow automation
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Conga

  • Generating quotes, contracts and documents from CRM datanot HubSpot
  • Contract lifecycle management with approvals and e-signaturenot HubSpot
  • Configure price quote workflows for complex salesnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Conga
  • Organisations requiring integration with 2,000+ third-party applicationsnot Conga
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Conga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Conga

  • Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • Pricing is handled case by case through sales rather than through published tiers
  • Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Conga or HubSpot better?
Neither clearly leads. Conga starts at $50/month and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Conga or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at $50/month for Conga and Free for HubSpot.
Does Conga or HubSpot run on more platforms?
Conga runs on Web. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Conga starts at $50/month.
What is Conga best used for?
Conga is most often used for generating quotes, contracts and documents from crm data, contract lifecycle management with approvals and e-signature, configure price quote workflows for complex sales. Of those, generating quotes, contracts and documents from crm data and contract lifecycle management with approvals and e-signature are not what HubSpot is typically brought in for.
What can Conga do that HubSpot cannot?
Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Salesforce.
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Related pages

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