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Customer Success · head to head

Apttus vs HubSpot

Apttus logo

Apttus

Customer Success

Quote-to-Cash Platform

From
$100/month
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apttus conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Apttus covers CPQ, HubSpot covers CRM.

Where they differ

Only the attributes on which Apttus and HubSpot actually diverge.

Attributes where Apttus and HubSpot differ
AttributeApttusHubSpot
Starting price$100/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWeb, Mobile, Cloud
CategoryCustomer SuccessAll industries

Identical on both: user rating (Not yet rated), founded (2006).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apttus

  • CPQ
  • Contract management
  • Pricing optimization
  • Revenue recognition
  • AI recommendations
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Apttus

  • Customer Successnot HubSpot
  • Quote To Cashnot HubSpot
  • Enterprise Cpqnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Apttus
  • Organisations requiring integration with 2,000+ third-party applicationsnot Apttus
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Apttus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apttus

  • Conga (formerly Apttus) lists Conga CPQ on Salesforce AppExchange, its own publisher listing, starting at $35 USD per user per month, with the page also noting buyers can contact Conga directly for other pricing arrangements

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Apttus

$100/month
  • Professional$100/month
    • CPQ
    • Contract management
    • Pricing engine
  • Enterprise$200/month
    • AI pricing
    • Advanced workflows
    • Custom integrations

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Apttus if

  • You need cpq.
  • You also want contract management.
Apttus review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Apttus or HubSpot better?
Neither clearly leads. Apttus starts at $100/month and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apttus or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at $100/month for Apttus and Free for HubSpot.
Does Apttus or HubSpot run on more platforms?
Apttus runs on Web. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Apttus starts at $100/month.
What is Apttus best used for?
Apttus is most often used for customer success, quote to cash, enterprise cpq. Of those, customer success and quote to cash are not what HubSpot is typically brought in for.
What can Apttus do that HubSpot cannot?
Apttus covers CPQ, Contract management, Pricing optimization, Revenue recognition. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Salesforce.
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