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Customer Success · head to head

Better Proposals vs HubSpot

Better Proposals logo

Better Proposals

Customer Success

Create Proposals That Win

From
$19/month
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Better Proposals covers Proposal templates, HubSpot covers CRM.

Where they differ

Only the attributes on which Better Proposals and HubSpot actually diverge.

Attributes where Better Proposals and HubSpot differ
AttributeBetter ProposalsHubSpot
Starting price$19/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWeb, Mobile, Cloud
CategoryCustomer SuccessAll industries
Founded20162006

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Proposals

  • Proposal templates
  • Digital signatures
  • Payment collection
  • Custom branding
  • HubSpot
  • Stripe
  • Zapier
  • Web support

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Social media
  • Gmail

Both cover

  • Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Better Proposals

  • Sending branded sales proposals with digital signaturesnot HubSpot
  • Taking payment at the point of signaturenot HubSpot
  • Tracking when a prospect opens and reads a proposalnot HubSpot
  • Reusable content library and templatesnot HubSpot
  • Approval workflows before a proposal goes out, on the Enterprise tiernot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Better Proposals
  • Organisations requiring integration with 2,000+ third-party applicationsnot Better Proposals
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Better Proposals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Proposals

  • Documents are metered by tier, at 10 a month on Starter and 50 on Premium
  • The Starter plan at $13 a month is a single user
  • Custom domains, CRM integrations and the API all need Premium at $21 per user per month
  • Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
  • The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Better Proposals

$19/month
  • Starter$19/month
    • 10 proposals/month
    • Templates
    • Analytics
  • Premium$29/month
    • Unlimited proposals
    • Custom domain
    • Integrations

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Better Proposals if

  • You need proposal templates.
  • You also want digital signatures.
Better Proposals review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Better Proposals or HubSpot better?
Neither clearly leads. Better Proposals starts at $19/month and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Proposals or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at $19/month for Better Proposals and Free for HubSpot.
Does Better Proposals or HubSpot run on more platforms?
Better Proposals runs on Web. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Better Proposals starts at $19/month.
What is Better Proposals best used for?
Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what HubSpot is typically brought in for.
What can Better Proposals do that HubSpot cannot?
Better Proposals covers Proposal templates, Digital signatures, Payment collection, Custom branding. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Analytics, Salesforce.
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