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CRM · head to head

Cloze vs Reply.io

Cloze logo

Cloze

CRM

Relationship management for professionals

From
$50/month
Rated
-
Reply.io logo

Reply.io

CRM

Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach

From
Free
Rated
-

The short version

  • Only Reply.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.
  • They diverge on capability: Cloze covers Contact management, Reply.io covers Multichannel sequences.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cloze and Reply.io actually diverge.

Attributes where Cloze and Reply.io differ
AttributeClozeReply.io
Starting price$50/monthFree
Free tierNoYes
PlatformsWeb, Ios, Androidweb, api
Founded20122014

Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cloze

  • Contact management
  • Communication history
  • Relationship insights
  • Task management
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Reply.io

  • Multichannel sequences
  • Contact database
  • AI email assistant
  • Deliverability tools
  • CRM sync
  • Reporting and analytics

What people use each for

The jobs each tool is most often brought in to do.

Cloze

  • CRM that builds contact records automatically from email and calendarnot Reply.io
  • Tracking relationships and follow ups without manual data entrynot Reply.io

Reply.io

  • Running multichannel outbound sequences combining email and LinkedInnot Cloze
  • Automating cold calling and SMS follow-ups alongside emailnot Cloze
  • Finding new B2B prospects from a built-in contact databasenot Cloze
  • Syncing outreach activity into an existing CRMnot Cloze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cloze

  • Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
  • Lead routing, sub team hierarchies and enterprise controls are Platinum only
  • Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
  • The concierge service is an add on at $20 per user per month with a $500 monthly minimum
  • Every published rate assumes annual billing

Reply.io

  • Multichannel features and CRM sync require the higher-priced Professional tier or above.
  • LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
  • Pricing is per user, which can raise costs quickly for larger sales teams.
  • Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.

Pricing, plan by plan

Cloze

$50/month
  • Professional$50/month
    • Contact management
    • Communication history
    • Insights
  • Team$100/month
    • Everything in Professional
    • Team collaboration
    • Advanced analytics

Reply.io

Free
  • FreeFree
    • Limited monthly emails
    • Basic sequence features
  • Starter$49/month
    • Email-only sequences
    • Billed annually per user
  • Professional$89/month
    • Multichannel sequences
    • CRM sync
    • Billed annually per user
  • Ultimate$139/month
    • Full AI suite
    • Highest sending limits
    • Advanced reporting and integrations

Which should you pick?

Choose Cloze if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want communication history.

Choose Reply.io if

  • You need multichannel sequences.
  • You want to start without paying.
  • You work on web, api.
  • You also want contact database.

Questions people ask

Is Cloze or Reply.io better?
Neither clearly leads. Cloze starts at $50/month and Reply.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cloze or Reply.io?
Reply.io has a free tier; the other does not. Paid plans start at $50/month for Cloze and Free for Reply.io.
Does Cloze or Reply.io run on more platforms?
Cloze runs on Web, Ios, Android. Reply.io runs on web, api.
Can I use Reply.io for free?
Yes. Reply.io has a free tier, so you can try it without paying. Cloze starts at $50/month.
What is Cloze best used for?
Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what Reply.io is typically brought in for.
What can Cloze do that Reply.io cannot?
Cloze covers Contact management, Communication history, Relationship insights, Task management. Reply.io covers Multichannel sequences, Contact database, AI email assistant, Deliverability tools.

Answered from the vendors’ own pages

Cloze: Does Cloze offer a free trial?

Yes. Cloze offers a 14-day free trial for all plans with no credit card required. This applies to Pro, Business Silver, Business Gold, and Business Platinum tiers.

Source
Cloze: What is the difference between monthly and annual billing at Cloze?

Cloze offers both month-to-month and annual subscription options. Annual billing provides a discount. For example, Cloze Pro is $17/month annually but $19.99/month on month-to-month billing.

Source
Cloze: What does Cloze's Business Platinum plan cost?

Cloze Business Platinum (their most popular plan) costs $42/user/month on annual billing or $49.99/user/month on month-to-month billing. It includes matching engine, smart templates, lead capture, campaign automation, and enterprise controls.

Source
Cloze: Does Cloze offer team collaboration features?

Yes, starting with Business Silver ($21/user/month annual). Team features include collaborative work, responsibility assignment, privacy settings management, and team analytics. Higher tiers unlock more advanced team controls and custom fields.

Source
Cloze: Does Cloze offer additional services beyond standard plans?

Yes. Cloze offers a Concierge Service at $20/user/month (minimum $500/month) that includes personalized training, a dedicated customer success manager, and data import assistance.

Source
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