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CRM · head to head

Insightly vs Reply.io

Insightly logo

Insightly

CRM

CRM & project management for any business

From
Free
Rated
-
Full reviewWebsite
Reply.io logo

Reply.io

CRM

Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Insightly record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier; Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.
  • They diverge on capability: Insightly covers Contact management, Reply.io covers Multichannel sequences.

Where they differ

Only the attributes on which Insightly and Reply.io actually diverge.

Attributes where Insightly and Reply.io differ
AttributeInsightlyReply.io
PlatformsWeb, Ios, Androidweb, api
Founded20102014

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Insightly

  • Contact management
  • Deal tracking
  • Project management
  • Task management
  • Email integration
  • Reporting
  • Mobile app
  • Mailchimp

Only in Reply.io

  • Multichannel sequences
  • Contact database
  • AI email assistant
  • Deliverability tools
  • CRM sync
  • Reporting and analytics

What people use each for

The jobs each tool is most often brought in to do.

Insightly

  • CRM with project delivery tracking after the salenot Reply.io
  • Managing leads, opportunities and customer projects in one record setnot Reply.io

Reply.io

  • Running multichannel outbound sequences combining email and LinkedInnot Insightly
  • Automating cold calling and SMS follow-ups alongside emailnot Insightly
  • Finding new B2B prospects from a built-in contact databasenot Insightly
  • Syncing outreach activity into an existing CRMnot Insightly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Insightly

  • Record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
  • Workflow automation requires the Professional plan at $49 per user per month
  • AI Copilot is metered by query, at 75 on Plus and 100 on Professional
  • Mass email is capped daily, at 2,500 on Plus and 10,000 on Enterprise
  • CRM, Marketing and Service are sold as three separate products, and Marketing is priced per account by prospect count starting at $99 for 2,000
  • Sandboxes and audit logging are Enterprise only at $99 per user per month

Reply.io

  • Multichannel features and CRM sync require the higher-priced Professional tier or above.
  • LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
  • Pricing is per user, which can raise costs quickly for larger sales teams.
  • Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.

Pricing, plan by plan

Insightly

Free
  • CRM Plus$29/user/month
    • lead and contact management
    • project management
    • advanced reports
  • CRM Professional$49/user/month
    • all Plus features
    • lead assignment/routing
    • workflow automation
  • CRM Enterprise$99/user/month
    • all Professional features
    • sandboxes
    • products/pricebooks/quotes

Reply.io

Free
  • FreeFree
    • Limited monthly emails
    • Basic sequence features
  • Starter$49/month
    • Email-only sequences
    • Billed annually per user
  • Professional$89/month
    • Multichannel sequences
    • CRM sync
    • Billed annually per user
  • Ultimate$139/month
    • Full AI suite
    • Highest sending limits
    • Advanced reporting and integrations

Which should you pick?

Choose Insightly if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want deal tracking.
Insightly review

Choose Reply.io if

  • You need multichannel sequences.
  • You want to start without paying.
  • You work on web, api.
  • You also want contact database.
Reply.io review

Questions people ask

Is Insightly or Reply.io better?
Neither clearly leads. Insightly starts at Free and Reply.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Insightly or Reply.io?
Insightly starts at Free and Reply.io at Free.
Does Insightly or Reply.io run on more platforms?
Insightly runs on Web, Ios, Android. Reply.io runs on web, api.
Can I use Insightly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Insightly best used for?
Insightly is most often used for crm with project delivery tracking after the sale, managing leads, opportunities and customer projects in one record set. Of those, crm with project delivery tracking after the sale and managing leads, opportunities and customer projects in one record set are not what Reply.io is typically brought in for.
What can Insightly do that Reply.io cannot?
Insightly covers Contact management, Deal tracking, Project management, Task management. Reply.io covers Multichannel sequences, Contact database, AI email assistant, Deliverability tools.

Answered from the vendors’ own pages

Insightly: How much does Insightly CRM cost?

Insightly CRM plans are priced per user per month when billed annually: Plus at $29, Professional at $49 (the most popular option), and Enterprise at $99. All plans include a 14-day free trial that requires no credit card.

Source
Insightly: Is there a free trial for Insightly?

Yes, Insightly offers a 14-day free trial across most products with no credit card required, allowing you to test CRM, Marketing Automation, Support & Ticketing, and AppConnect features.

Source
Insightly: What record storage limits apply to Insightly CRM plans?

Insightly CRM Plus includes 100,000 records, Professional includes 250,000 records, and Enterprise includes 500,000 records. File storage increases from 10 GB on Plus to 100 GB on Professional and 250 GB on Enterprise.

Source
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