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Software · head to head

lemlist vs Reply.io

lemlist logo

lemlist

Software

Multichannel cold outreach platform for email, LinkedIn, SMS and calling

From
$55/month
Rated
-
Reply.io logo

Reply.io

Software

Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach

From
Free
Rated
-

The short version

  • Only Reply.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: lemlist no standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.; Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.
  • They diverge on capability: lemlist covers Lead database, Reply.io covers Contact database.

Where they differ

Only the attributes on which lemlist and Reply.io actually diverge.

Attributes where lemlist and Reply.io differ
AttributelemlistReply.io
Starting price$55/monthFree
Free tierNoYes
Founded20182014

Identical on both: pricing model (subscription), platforms (web, api), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in lemlist

  • Lead database
  • Deliverability hub
  • AI agents
  • CRM integrations
  • API, CLI and MCP access

Only in Reply.io

  • Contact database
  • AI email assistant
  • Deliverability tools
  • CRM sync
  • Reporting and analytics

Both cover

  • Multichannel sequences

What people use each for

The jobs each tool is most often brought in to do.

lemlist

  • Running multichannel outbound campaigns across email and LinkedInnot Reply.io
  • Finding verified emails and phone numbers for prospectsnot Reply.io
  • Protecting sender reputation with automated inbox warm-upnot Reply.io
  • Combining calling and messaging into a single outreach sequencenot Reply.io

Reply.io

  • Running multichannel outbound sequences combining email and LinkedInnot lemlist
  • Automating cold calling and SMS follow-ups alongside emailnot lemlist
  • Finding new B2B prospects from a built-in contact databasenot lemlist
  • Syncing outreach activity into an existing CRMnot lemlist

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

lemlist

  • No standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • Multichannel plan pricing scales per sender/user, which can get costly for larger teams.
  • Enterprise features like SSO/SAML require a custom-priced plan and a 5-user minimum.
  • Advanced AI agent capabilities are newer and less proven than long-established outreach features.

Reply.io

  • Multichannel features and CRM sync require the higher-priced Professional tier or above.
  • LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
  • Pricing is per user, which can raise costs quickly for larger sales teams.
  • Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.

Pricing, plan by plan

lemlist

$55/month
  • Email$55/month
    • 50,000 emails/month
    • Unlimited users
    • Email and phone finder
  • Multichannel$87/month
    • Unlimited emails and messages
    • 5 senders per user
    • LinkedIn, SMS and WhatsApp automation
  • Enterprise$undefined/mo
    • 5+ users minimum
    • Dedicated account manager
    • SSO/SAML security

Reply.io

Free
  • FreeFree
    • Limited monthly emails
    • Basic sequence features
  • Starter$49/month
    • Email-only sequences
    • Billed annually per user
  • Professional$89/month
    • Multichannel sequences
    • CRM sync
    • Billed annually per user
  • Ultimate$139/month
    • Full AI suite
    • Highest sending limits
    • Advanced reporting and integrations

Which should you pick?

Choose lemlist if

  • You need lead database.
  • You work on web, api.
  • You also want deliverability hub.

Choose Reply.io if

  • You need contact database.
  • You want to start without paying.
  • You work on web, api.
  • You also want ai email assistant.

Questions people ask

Is lemlist or Reply.io better?
Neither clearly leads. lemlist starts at $55/month and Reply.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, lemlist or Reply.io?
Reply.io has a free tier; the other does not. Paid plans start at $55/month for lemlist and Free for Reply.io.
Does lemlist or Reply.io run on more platforms?
Both run on web, api, so platform support will not decide this one for you.
Can I use Reply.io for free?
Yes. Reply.io has a free tier, so you can try it without paying. lemlist starts at $55/month.
What is lemlist best used for?
lemlist is most often used for running multichannel outbound campaigns across email and linkedin, finding verified emails and phone numbers for prospects, protecting sender reputation with automated inbox warm-up, combining calling and messaging into a single outreach sequence. Of those, running multichannel outbound campaigns across email and linkedin and finding verified emails and phone numbers for prospects are not what Reply.io is typically brought in for.
What can lemlist do that Reply.io cannot?
lemlist covers Lead database, Deliverability hub, AI agents, CRM integrations. Reply.io covers Contact database, AI email assistant, Deliverability tools, CRM sync. Both handle Multichannel sequences.

Answered from the vendors’ own pages

lemlist: What does lemlist cost?

lemlist's Email plan starts at $55/month (billed annually) for 50,000 emails, the Multichannel plan starts at $87/month for unlimited emails and messages plus LinkedIn/SMS/WhatsApp, and Enterprise is custom-priced.

Source
lemlist: Is there a free plan, and what are its limits?

lemlist offers a 14-day free trial with full Multichannel plan access and no credit card required; after the trial, the account remains accessible but new campaigns cannot be launched without a paid subscription.

Source
lemlist: What does lemlist integrate with?

lemlist integrates with CRMs like HubSpot, Salesforce and Pipedrive, automation tools like Zapier, Make and n8n, VoIP platforms such as Aircall and Ringover, and offers API, CLI and MCP access.

Source
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