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Software · head to head

Affinity vs Drift

Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Drift logo

Drift

Software

The Conversation Cloud

From
$2500/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Drift product is being sunset by Salesloft with successor service (1mind) recommended
  • They diverge on capability: Affinity covers Contact management, Drift covers Live chat.

Where they differ

Only the attributes on which Affinity and Drift actually diverge.

Attributes where Affinity and Drift differ
AttributeAffinityDrift
Starting price$49/month$2500/month
Pricing modelsubscriptionUnknown
Founded20132015

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Drift

  • Live chat
  • AI chatbots
  • Meeting scheduling
  • Email sequences
  • Visitor intelligence
  • Conversation routing
  • Mobile app
  • Analytics dashboard

Both cover

  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Drift
  • Automatic capture of email and meeting activity into relationship recordsnot Drift
  • Finding warm introductions through existing relationship networksnot Drift
  • Investor relations and fundraising trackingnot Drift
  • Portfolio company support and reportingnot Drift

Drift

  • Lead qualificationnot Affinity
  • Meeting bookingnot Affinity
  • Customer supportnot Affinity
  • Account-based marketingnot Affinity
  • Sales accelerationnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Drift

  • Product is being sunset by Salesloft with successor service (1mind) recommended
  • Mandatory bundling within Salesloft increases cost
  • No free tier available
  • Customer support and knowledge base have been deprioritized
  • Limited to enterprise B2B pipeline generation focus

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Drift

$2500/month

No published plan breakdown. See the Drift review.

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Drift if

  • You need live chat.
  • You also want ai chatbots.

Questions people ask

Is Affinity or Drift better?
Neither clearly leads. Affinity starts at $49/month and Drift at $2500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Drift?
Affinity starts at $49/month and Drift at $2500/month.
Does Affinity or Drift run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Drift is typically brought in for.
What can Affinity do that Drift cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Drift covers Live chat, AI chatbots, Meeting scheduling, Email sequences. Both handle SOC2, GDPR.

Answered from the vendors’ own pages

Drift: What is the current status of Drift in 2026?

On March 6, 2026, Clari and Salesloft announced the gradual sunset of Drift's conversational marketing solution, with 1mind named as its exclusive AI successor. Drift remains available but its future is limited.

Source
Drift: How much does Drift cost?

Drift pricing starts around $2,500/month ($30,000/year) for Premium chat-only capabilities, with Enterprise plans exceeding $80,000/year. Drift is bundled within Salesloft and billed annually only.

Source
Drift: What features come with Drift Premium?

Premium plans include live chat widget, custom chatbot flows, meeting scheduling with calendar integration, basic playbooks, email sequences, and standard integrations.

Source
Drift: Does Drift offer a free plan?

No, Drift no longer publicly advertises a free plan as of 2026. All plans require annual billing through Salesloft.

Source

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