Is Affinity or Claap better?

Neither clearly leads. Affinity starts at $2000/year and Claap at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Affinity or Claap?

Claap has a free tier; the other does not. Paid plans start at $2000/year for Affinity and Free for Claap.

Does Affinity or Claap run on more platforms?

Affinity runs on Web. Claap runs on Web, macOS, Windows, Chrome extension.

Can I use Claap for free?

Yes. Claap has a free tier, so you can try it without paying. Affinity starts at $2000/year.

What is Affinity best used for?

Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Claap is typically brought in for.

What can Affinity do that Claap cannot?

Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats.

CRM · head to head

Affinity vs Claap

Affinity

CRM

Relationship intelligence platform for professionals

From: $2000/year
Rated: -

Full review Website

Claap

Sales Enablement

Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch

From: Free
Rated: -

Full review Website

The short version

Only Claap has a free tier, so it costs nothing to try first.
Each has a real cost: Affinity enterprise tier requires custom quote, pricing not transparent; Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
They diverge on capability: Affinity covers Contact management, Claap covers Meeting recording.
Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Affinity and Claap actually diverge.

Attributes where Affinity and Claap differ
Attribute	Affinity	Claap
Starting price	$2000/year	Free
Pricing model	subscription	Per contributor licence per month
Free tier	No	Yes
Platforms	Web	Web, macOS, Windows, Chrome extension
Category	CRM	Sales Enablement
Founded	2013	Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

Contact management
Deal tracking
Intelligence engine
Relationship mapping
Integration aggregation
Gmail
Outlook
LinkedIn

Only in Claap

Meeting recording
AI notes and summaries
CRM auto-complete
Free viewer and guest seats
Async video
Sales coaching
Deal collaboration spaces
Agent gallery

What people use each for

The jobs each tool is most often brought in to do.

Affinity

Deal sourcing and pipeline management for venture capital and private equitynot Claap
Automatic capture of email and meeting activity into relationship recordsnot Claap
Finding warm introductions through existing relationship networksnot Claap
Investor relations and fundraising trackingnot Claap
Portfolio company support and reportingnot Claap

Claap

A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot Affinity
A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot Affinity
A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot Affinity
A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

Enterprise tier requires custom quote, pricing not transparent
Scale tier API calls capped at 100000 per month
All plans charge per user annually

Claap

Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.

Pricing, plan by plan

Affinity

$2000/year

Essential$2000/year
- Activity capture (email and calendar)
- Relationship scoring and interaction history
- Deal pipeline tracking
Scale$2300/year
- Automatic meeting capture (Notetaker)
- AI Chat conversational access
- Affinity Ascend agent platform
Advanced$2700/year
- Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
- Company growth insights
- Packaged integrations (Slack, Salesforce, Box)
Enterprise$null/year
- Fund-level permissions
- Enterprise SSO
- Custom data retention

Claap

Free

BasicFree
- Ten videos per user
- Three hundred minutes total
- Free contributor and guest access
Starter$8/month
- Billed yearly
- AI meeting notes
- Unlimited recording for the licensed contributor
Pro$24/month
- Billed yearly
- CRM auto-complete
- Sales coaching and scorecards
Business and Enterprise$undefined/month
- Advanced security and administration
- Custom agent automations
- Dedicated support

Which should you pick?

Choose Affinity if

You need contact management.
You also want deal tracking.

Affinity review

Choose Claap if

You need meeting recording.
You want to start without paying.
You work on Web, macOS, Windows, Chrome extension.
You also want ai notes and summaries.

Claap review

Questions people ask

Is Affinity or Claap better?: Neither clearly leads. Affinity starts at $2000/year and Claap at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Claap?: Claap has a free tier; the other does not. Paid plans start at $2000/year for Affinity and Free for Claap.
Does Affinity or Claap run on more platforms?: Affinity runs on Web. Claap runs on Web, macOS, Windows, Chrome extension.
Can I use Claap for free?: Yes. Claap has a free tier, so you can try it without paying. Affinity starts at $2000/year.
What is Affinity best used for?: Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Claap is typically brought in for.
What can Affinity do that Claap cannot?: Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats.

Answered from the vendors’ own pages

Affinity: How much does Affinity CRM cost per user?

Affinity CRM pricing starts at 2000 USD per user per year for the Essential plan, 2300 USD for Scale, and 2700 USD for Advanced. Enterprise tier requires custom pricing.

Source

Claap: Why is Claap cheaper than per-seat competitors?

Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.

Affinity: What is the API call limit on Affinity's Scale tier?

The Scale and Advanced tiers provide 100000 API calls per month. Enterprise tier customers receive unlimited API access.

Source

Claap: What does it cost?

Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.

Affinity: Which Affinity tier includes Notetaker and MCP integration?

The Scale tier (2300 USD per user per year) includes automatic meeting capture via Notetaker and Model Context Protocol server integration for AI tool connections.

Source

Claap: Does it write to the CRM?

Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.

Affinity: When does Affinity offer Enterprise SSO capabilities?

Enterprise SSO (single sign-on) capability is included only in the Enterprise tier, which requires custom pricing and is designed for established firms with multi-fund complexity.

Source

Claap: Is it suitable for enterprise?

It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.

Affinity vs Claap

Affinity

Claap

The short version

Where they differ

What each one covers

Only in Affinity

Only in Claap

What people use each for

Affinity

Claap

Where each one falls short

Affinity

Claap

Pricing, plan by plan

Affinity

Claap

Which should you pick?

Choose Affinity if

Choose Claap if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Affinity

More on Claap

Keep looking

Other head to heads