Softwr

Software · head to head

Affinity vs Bigtincan

Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Bigtincan logo

Bigtincan

Software

AI-Powered Sales Enablement

From
On request
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Bigtincan no published pricing makes budgeting difficult and requires contacting sales for quotes
  • They diverge on capability: Affinity covers Contact management, Bigtincan covers AI content recommendations.

Where they differ

Only the attributes on which Affinity and Bigtincan actually diverge.

Attributes where Affinity and Bigtincan differ
AttributeAffinityBigtincan
Starting price$49/monthOn request
Pricing modelsubscriptionUnknown
PlatformsWebWeb, iOS, Android
Founded20132008

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Bigtincan

  • AI content recommendations
  • Mobile enablement
  • Document automation
  • Training
  • Analytics
  • Salesforce
  • Microsoft Dynamics
  • SAP

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Bigtincan
  • Automatic capture of email and meeting activity into relationship recordsnot Bigtincan
  • Finding warm introductions through existing relationship networksnot Bigtincan
  • Investor relations and fundraising trackingnot Bigtincan
  • Portfolio company support and reportingnot Bigtincan

Bigtincan

  • Customer Successnot Affinity
  • Sales Enablementnot Affinity
  • Ai Automationnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Bigtincan

  • No published pricing makes budgeting difficult and requires contacting sales for quotes
  • Steep implementation and onboarding costs on top of per-user fees for enterprise plans
  • Complex setup process requiring significant organizational change management to adopt

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Bigtincan

On request
  • SMB$null/custom
    • Average cost $17,937
    • Sales enablement basics
    • Mobile access
  • Enterprise$null/custom
    • Average cost $139,644
    • Advanced features
    • Dedicated support

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose Bigtincan if

  • You need ai content recommendations.
  • You work on Web, iOS, Android.
  • You also want mobile enablement.

Questions people ask

Is Affinity or Bigtincan better?
Neither clearly leads. Affinity starts at $49/month and Bigtincan at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Bigtincan?
Affinity starts at $49/month and Bigtincan at On request.
Does Affinity or Bigtincan run on more platforms?
Affinity runs on Web. Bigtincan runs on Web, iOS, Android.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Bigtincan is typically brought in for.
What can Affinity do that Bigtincan cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Bigtincan covers AI content recommendations, Mobile enablement, Document automation, Training. Both handle Web support.

Answered from the vendors’ own pages

Bigtincan: Does Bigtincan publish transparent pricing?

No. Bigtincan uses quote-based pricing with no published list prices. Most customers report effective costs of $25-$45 per user per month when billed annually, with SMB plans averaging $17,937 and Enterprise plans averaging $139,644.

Source
Bigtincan: What is included in Bigtincan's mobile capabilities?

Bigtincan includes mobile access for sales teams to access content, run presentations, and engage customers on their devices as part of its mobile-first sales enablement approach.

Source
Bigtincan: Does Bigtincan include AI-powered features?

Yes. Bigtincan includes AI-powered features for content recommendations, sales coaching, and engagement analytics to help teams optimize their selling process.

Source

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