Softwr

Sales Enablement · head to head

Claap vs Folk

Claap logo

Claap

Sales Enablement

Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch

From
Free
Rated
-
Full reviewWebsite
Folk logo

Folk

CRM

The CRM that works for you, not the other way around

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.; Folk no native mobile app, only works through mobile browser which is not optimized for phones
  • They diverge on capability: Claap covers Meeting recording, Folk covers Contact management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Claap and Folk actually diverge.

Attributes where Claap and Folk differ
AttributeClaapFolk
Pricing modelPer contributor licence per monthUnknown
PlatformsWeb, macOS, Windows, Chrome extensionWeb
CategorySales EnablementCRM
FoundedUnknown2020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Claap

  • Meeting recording
  • AI notes and summaries
  • CRM auto-complete
  • Free viewer and guest seats
  • Async video
  • Sales coaching
  • Deal collaboration spaces
  • Agent gallery

Only in Folk

  • Contact management
  • Email tracking
  • Mail merge
  • Chrome extension
  • Tags & groups
  • Notes & activities
  • Import/export
  • Search & filters

What people use each for

The jobs each tool is most often brought in to do.

Claap

  • A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot Folk
  • A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot Folk
  • A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot Folk
  • A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot Folk

Folk

  • Contact managementnot Claap
  • Sales outreachnot Claap
  • Networkingnot Claap
  • Recruitmentnot Claap
  • Investor relationsnot Claap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Claap

  • Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
  • The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
  • Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
  • The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
  • As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.

Folk

  • No native mobile app, only works through mobile browser which is not optimized for phones
  • Limited workflow automation capabilities compared to enterprise CRMs
  • No automatic phone call tracking, requires manual entry
  • Limited reporting and analytics features
  • Monthly caps on email sends and enrichment credits on lower tiers
  • LinkedIn Chrome extension sometimes has synchronization problems
  • Email sent through Folk sometimes doesn't appear as sent in user's Outlook account

Pricing, plan by plan

Claap

Free
  • BasicFree
    • Ten videos per user
    • Three hundred minutes total
    • Free contributor and guest access
  • Starter$8/month
    • Billed yearly
    • AI meeting notes
    • Unlimited recording for the licensed contributor
  • Pro$24/month
    • Billed yearly
    • CRM auto-complete
    • Sales coaching and scorecards
  • Business and Enterprise$undefined/month
    • Advanced security and administration
    • Custom agent automations
    • Dedicated support

Folk

Free
  • Standard$24/month
    • Pipeline management
    • Email campaigns
    • Contact enrichment
  • Premium$48/month
    • Custom objects
    • Email sequences
    • Dashboards
  • Enterprise$80/month
    • Dedicated account manager
    • Custom integrations
    • Priority support

Which should you pick?

Choose Claap if

  • You need meeting recording.
  • You want to start without paying.
  • You work on Web, macOS, Windows, Chrome extension.
  • You also want ai notes and summaries.
Claap review

Choose Folk if

  • You need contact management.
  • You want to start without paying.
  • You also want email tracking.
Folk review

Questions people ask

Is Claap or Folk better?
Neither clearly leads. Claap starts at Free and Folk at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Claap or Folk?
Claap starts at Free and Folk at Free.
Does Claap or Folk run on more platforms?
Claap runs on Web, macOS, Windows, Chrome extension. Folk runs on Web.
Can I use Claap for free?
Both have a free tier, so you can try either at no cost before committing.
What is Claap best used for?
Claap is most often used for a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful, a european sales organisation that needs call recording with eu data handling and multilingual transcription, a sales manager who wants crm fields populated from calls instead of chasing reps for notes every friday, a distributed team replacing status meetings with recorded async video updates alongside the customer call library. Of those, a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful and a european sales organisation that needs call recording with eu data handling and multilingual transcription are not what Folk is typically brought in for.
What can Claap do that Folk cannot?
Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats. Folk covers Contact management, Email tracking, Mail merge, Chrome extension.

Answered from the vendors’ own pages

Claap: Why is Claap cheaper than per-seat competitors?

Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.

Folk: What are Folk's pricing plans?

Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.

Source
Claap: What does it cost?

Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.

Folk: Does Folk offer a mobile app?

Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.

Source
Claap: Does it write to the CRM?

Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.

Folk: Does Folk track phone calls automatically?

No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.

Source
Claap: Is it suitable for enterprise?

It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.

Folk: What integrations does Folk support?

Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.

Source
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