Softwr

Sales Enablement · head to head

Avoma vs Claap

Avoma logo

Avoma

Sales Enablement

Meeting assistant, scheduler and conversation intelligence sold as separate priced layers

From
$19/month
Rated
-
Full reviewWebsite
Claap logo

Claap

Sales Enablement

Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Claap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Avoma conversation Intelligence, the capability most buyers actually want, is a 29 US dollar per seat add-on rather than part of the plan, so the real cost of a working sales configuration is at least 53 per user per month against a 19 headline.; Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
  • They diverge on capability: Avoma covers AI meeting assistant, Claap covers Meeting recording.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Avoma and Claap actually diverge.

Attributes where Avoma and Claap differ
AttributeAvomaClaap
Starting price$19/monthFree
Pricing modelPer user per monthPer contributor licence per month
Free tierNoYes
PlatformsWeb, iOS, Android, Chrome extensionWeb, macOS, Windows, Chrome extension

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avoma

  • AI meeting assistant
  • Custom note templates
  • Scheduling
  • CRM sync
  • Conversation intelligence
  • Revenue intelligence
  • Ask Avoma
  • Lead router

Only in Claap

  • Meeting recording
  • AI notes and summaries
  • CRM auto-complete
  • Free viewer and guest seats
  • Async video
  • Sales coaching
  • Deal collaboration spaces
  • Agent gallery

What people use each for

The jobs each tool is most often brought in to do.

Avoma

  • A ten-person sales team that wants CRM-ready call notes and booking links without buying a note-taker and a scheduler separatelynot Claap
  • A customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing contextnot Claap
  • A founder-led sales motion where the founder wants to review call recordings for coaching but cannot justify an enterprise conversation intelligence contractnot Claap
  • A team with many internal attendees who only need a few people recording, since viewers and collaborators do not consume paid seatsnot Claap

Claap

  • A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot Avoma
  • A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot Avoma
  • A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot Avoma
  • A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot Avoma

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avoma

  • Conversation Intelligence, the capability most buyers actually want, is a 29 US dollar per seat add-on rather than part of the plan, so the real cost of a working sales configuration is at least 53 per user per month against a 19 headline.
  • Seat ceilings are baked into tiers, with Startup capped at 25 seats and Organization at 100, so growth forces a plan change for headcount reasons alone rather than feature reasons.
  • Conversation intelligence on the Organization tier is explicitly limited, meaning teams discover which parts are missing after they have committed to an annual contract.
  • Deal and forecast analytics are considerably shallower than dedicated revenue intelligence platforms, so an organisation that grows into serious pipeline inspection will replace the add-on rather than expand it.
  • Summary quality depends on the note template being maintained, and teams that never configure templates get generic recaps that nobody reads, which quietly turns the subscription into an expensive transcript archive.

Claap

  • Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
  • The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
  • Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
  • The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
  • As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.

Pricing, plan by plan

Avoma

$19/month
  • Startup$19/month
    • Up to 25 paid seats
    • Unlimited AI meeting assistant
    • Automatic recording and transcription
  • Organization$24/month
    • Up to 100 paid seats
    • Everything in Startup
    • Custom AI topics and templates
  • Enterprise$39/month
    • Minimum 10 paid seats
    • Everything in Organization
    • Org-wide Ask Avoma
  • Conversation Intelligence add-on$29/month
    • Per seat, on top of a base plan
    • Talk ratios and topic tracking
    • Keyword alerts and coaching

Claap

Free
  • BasicFree
    • Ten videos per user
    • Three hundred minutes total
    • Free contributor and guest access
  • Starter$8/month
    • Billed yearly
    • AI meeting notes
    • Unlimited recording for the licensed contributor
  • Pro$24/month
    • Billed yearly
    • CRM auto-complete
    • Sales coaching and scorecards
  • Business and Enterprise$undefined/month
    • Advanced security and administration
    • Custom agent automations
    • Dedicated support

Which should you pick?

Choose Avoma if

  • You need ai meeting assistant.
  • You work on Web, iOS, Android, Chrome extension.
  • You also want custom note templates.
Avoma review

Choose Claap if

  • You need meeting recording.
  • You want to start without paying.
  • You work on Web, macOS, Windows, Chrome extension.
  • You also want ai notes and summaries.
Claap review

Questions people ask

Is Avoma or Claap better?
Neither clearly leads. Avoma starts at $19/month and Claap at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avoma or Claap?
Claap has a free tier; the other does not. Paid plans start at $19/month for Avoma and Free for Claap.
Does Avoma or Claap run on more platforms?
Avoma runs on Web, iOS, Android, Chrome extension. Claap runs on Web, macOS, Windows, Chrome extension.
Can I use Claap for free?
Yes. Claap has a free tier, so you can try it without paying. Avoma starts at $19/month.
What is Avoma best used for?
Avoma is most often used for a ten-person sales team that wants crm-ready call notes and booking links without buying a note-taker and a scheduler separately, a customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing context, a founder-led sales motion where the founder wants to review call recordings for coaching but cannot justify an enterprise conversation intelligence contract, a team with many internal attendees who only need a few people recording, since viewers and collaborators do not consume paid seats. Of those, a ten-person sales team that wants crm-ready call notes and booking links without buying a note-taker and a scheduler separately and a customer success group that needs every renewal conversation summarised against a fixed template so handovers stop losing context are not what Claap is typically brought in for.
What can Avoma do that Claap cannot?
Avoma covers AI meeting assistant, Custom note templates, Scheduling, CRM sync. Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats.

Answered from the vendors’ own pages

Avoma: Is 19 US dollars the real price?

Only for the base meeting assistant on annual billing. Adding Conversation Intelligence takes it to 53 per user per month, and Revenue Intelligence takes it to 82.

Claap: Why is Claap cheaper than per-seat competitors?

Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.

Avoma: Do I pay for people who only watch recordings?

No. Viewers and collaborators are free. Paid seats are only required for users whose own meetings are recorded.

Claap: What does it cost?

Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.

Avoma: Does it replace my scheduling tool?

For most teams, yes. Group and round-robin booking arrive on the Organization tier; Startup includes 1:1 links only.

Claap: Does it write to the CRM?

Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.

Avoma: Is it a Gong replacement?

Not at the enterprise end. Avoma covers the common conversation intelligence use cases at a fraction of the price but does not match Gong on deal analytics or coaching depth.

Claap: Is it suitable for enterprise?

It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.

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