Sales Enablement · head to head
Claap vs Showpad

Claap
Sales Enablement
Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch
- From
- Free
- Rated
- -
The short version
- Only Claap has a free tier, so it costs nothing to try first.
- Each has a real cost: Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.; Showpad the pricing page names three tiers, Professional, Advanced and Expert, licensed per user, and publishes no figure for any of them, requiring a quote for each
- They diverge on capability: Claap covers Meeting recording, Showpad covers Content hub.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Claap and Showpad actually diverge.
Identical on both: user rating (Not yet rated), category (Sales Enablement).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Claap
- Meeting recording
- AI notes and summaries
- CRM auto-complete
- Free viewer and guest seats
- Async video
- Sales coaching
- Deal collaboration spaces
- Agent gallery
Only in Showpad
- Content hub
- Training
- Coaching
- Buyer engagement
- Analytics
- Salesforce
- HubSpot
- Microsoft Dynamics
What people use each for
The jobs each tool is most often brought in to do.
Claap
- A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot Showpad
- A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot Showpad
- A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot Showpad
- A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot Showpad
Showpad
- Centralizing sales content and coaching materials for revenue teamsnot Claap
- Running AI assisted roleplay and certification for sales trainingnot Claap
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Claap
- Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
- The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
- Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
- The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
- As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.
Showpad
- The pricing page names three tiers, Professional, Advanced and Expert, licensed per user, and publishes no figure for any of them, requiring a quote for each
Pricing, plan by plan
Claap
Free- BasicFree
- Ten videos per user
- Three hundred minutes total
- Free contributor and guest access
- Starter$8/month
- Billed yearly
- AI meeting notes
- Unlimited recording for the licensed contributor
- Pro$24/month
- Billed yearly
- CRM auto-complete
- Sales coaching and scorecards
- Business and Enterprise$undefined/month
- Advanced security and administration
- Custom agent automations
- Dedicated support
Showpad
On requestNo published plan breakdown. See the Showpad review.
Which should you pick?
Choose Claap if
- You need meeting recording.
- You want to start without paying.
- You work on Web, macOS, Windows, Chrome extension.
- You also want ai notes and summaries.
Choose Showpad if
- You need content hub.
- You work on Web, Mobile, Offline.
- You also want training.
Questions people ask
- Is Claap or Showpad better?
- Neither clearly leads. Claap starts at Free and Showpad at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Claap or Showpad?
- Claap has a free tier; the other does not. Paid plans start at Free for Claap and On request for Showpad.
- Does Claap or Showpad run on more platforms?
- Claap runs on Web, macOS, Windows, Chrome extension. Showpad runs on Web, Mobile, Offline.
- Can I use Claap for free?
- Yes. Claap has a free tier, so you can try it without paying. Showpad starts at On request.
- What is Claap best used for?
- Claap is most often used for a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful, a european sales organisation that needs call recording with eu data handling and multilingual transcription, a sales manager who wants crm fields populated from calls instead of chasing reps for notes every friday, a distributed team replacing status meetings with recorded async video updates alongside the customer call library. Of those, a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful and a european sales organisation that needs call recording with eu data handling and multilingual transcription are not what Showpad is typically brought in for.
- What can Claap do that Showpad cannot?
- Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats. Showpad covers Content hub, Training, Coaching, Buyer engagement.
Answered from the vendors’ own pages
Claap: Why is Claap cheaper than per-seat competitors?
Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.
Showpad: How does Showpad license its software, and what does per-user pricing mean?
Showpad licenses on a per-user basis. This means costs scale with the number of users on your account, though specific per-user rates are not published.
SourceClaap: What does it cost?
Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.
Showpad: What are the three main Showpad pricing plans and how do they differ?
Professional tier includes Genie Assistant and standard integrations. Advanced adds Voice Chat, Deep Research, and Roleplay AI. Expert tier includes custom Genie Agent Studio and Field Seller Agent. All plans include mobile, offline, and browser access plus GDPR and SOC2 compliance.
SourceClaap: Does it write to the CRM?
Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.
Showpad: Does Showpad publish pricing amounts on its website, or do I need to request a quote?
Specific dollar amounts are not publicly displayed. Customers must request a quote through the sales team. No trial period or pricing examples are mentioned.
SourceClaap: Is it suitable for enterprise?
It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.
Showpad: How does support differ between Showpad's plan tiers?
Professional tier includes standard support. Advanced tier adds Sales Engagement Integrations and Developer Bundle. Expert tier provides priority support and advanced AI features.
SourceRelated pages
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