Claapvs
Fathom
Fathom: If you want a widely used meeting notetaker with a strong free tier and do not need free viewer seats
Claap
Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch
As of 1 September 2026, Claap has a free plan and paid plans start at €8/month. Claap records sales calls, extracts notes and fills in CRM fields automatically, and its licensing separates paid contributors from free viewers and guests. Softwr lists it under Sales Enablement. Claap is available on Web, macOS, Windows, Browser extension.
Overview
What Claap does
Claap is a French meeting recording and revenue intelligence tool built for sales teams. It records calls, produces AI notes and summaries, and writes structured output back into CRM fields rather than leaving a transcript for someone to copy across. On top of that it supports asynchronous video for internal updates, deal collaboration spaces, sales coaching workflows with scorecards, and an agent gallery for automating post-call actions. The distinguishing commercial choice is the licence model. Most meeting AI tools charge per seat for everyone who touches the product, which punishes organisations where sales leaders, marketing and product people only ever watch recordings and read summaries. Claap sells paid contributor licences and gives contributors, guests and viewers free access, so the paid population is the people actually recording calls. Published rates start around eight euros per licence a month on the yearly Starter plan and around twenty four euros for Pro, with Business and Enterprise quoted. For a twenty person revenue organisation where eight people run calls, that is a materially different bill from a flat per-seat competitor. Buyers are small and mid sized sales teams, particularly in Europe, choosing between Claap and the American incumbents. The trade offs are ecosystem and scale. The conversation intelligence depth, the coaching analytics and the integration catalogue are thinner than at the large United States revenue intelligence platforms, and enterprise procurement teams will find fewer security and compliance references. Language coverage and European data handling are the reasons European buyers pick it over the alternatives.
What people use it for
- A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful
- A European sales organisation that needs call recording with EU data handling and multilingual transcription
- A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Friday
- A distributed team replacing status meetings with recorded async video updates alongside the customer call library
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Claap.
- Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
- The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
- Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
- The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
- As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.
Cross-shopped
What people choose instead of Claap
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- ClaapvsGrain
Grain: If conversation intelligence and highlight clipping for coaching are the primary need
- Claapvstl;dv
tl;dv: If the requirement is affordable multilingual meeting recording without the sales workflow layer
Pricing
What Claap costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Basic
Free
- Ten videos per user
- Three hundred minutes total
- Free contributor and guest access
- Core recording and transcription
Starter
€8 /mo
- Billed yearly
- AI meeting notes
- Unlimited recording for the licensed contributor
- Basic integrations
- Free viewers and guests
Pro
€24 /mo
- Billed yearly
- CRM auto-complete
- Sales coaching and scorecards
- Deal collaboration spaces
- Advanced integrations
Business and Enterprise
On request
- Advanced security and administration
- Custom agent automations
- Dedicated support
- Volume licensing
Capabilities
Features
Meeting recording
Automatic recording and transcription of video calls
AI notes and summaries
Structured summaries rather than raw transcripts
CRM auto-complete
Writes deal fields back into the CRM from what was said on the call
Free viewer and guest seats
Only contributors consume a paid licence
Async video
Screen and camera recordings for internal updates and customer follow-ups
Sales coaching
Scorecards and call review workflows for managers
Deal collaboration spaces
Shared workspaces gathering all recordings and notes for one opportunity
Agent gallery
Prebuilt automations for post-call actions
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Why is Claap cheaper than per-seat competitors?
Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.
What does it cost?
Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.
Does it write to the CRM?
Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.
Is it suitable for enterprise?
It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.
Keep looking
Where to go from Claap
- Claap alternativesEvery product people weigh against it
- Claap pricingPlans, floors and what the tiers exclude
- Claap badgesWhich rules it meets, and the figure behind each
- All Sales Enablement softwareThe full category
- Best Sales Enablement softwareThe shortlist, and how it was cut
Best Sales Enablement software for
Compare Claap with
- Attention
- Avoma
- Endgame
- People.ai
- Mediafly
- Warmly
- ZoomInfo
- 6sense
- Default
- Klue
- Trumpet
- Twain
- RevenueHero
- Salesforce Commerce Cloud
- Webex
- Warmly
- Trumpet
- Twain
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Softwr does not host reviews and shows no star rating for Claap, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Claap
Claap alternatives
What people switch to, and what they give up
Claap pricing
Every tier, and where the cost actually lands
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