Softwr

Sales Enablement · head to head

Claap vs Warmly

Claap logo

Claap

Sales Enablement

Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch

From
Free
Rated
-
Full reviewWebsite
Warmly logo

Warmly

Sales Enablement

Identifies website visitors and acts on them automatically, priced by credits from 10,000 USD a year

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Only Claap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.; Warmly individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
  • They diverge on capability: Claap covers Meeting recording, Warmly covers Website de-anonymisation.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Claap and Warmly actually diverge.

Attributes where Claap and Warmly differ
AttributeClaapWarmly
Starting priceFree$10000/year
Pricing modelPer contributor licence per monthPer year by credit volume
Free tierYesNo
PlatformsWeb, macOS, Windows, Chrome extensionWeb, API

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Claap

  • Meeting recording
  • AI notes and summaries
  • CRM auto-complete
  • Free viewer and guest seats
  • Async video
  • Sales coaching
  • Deal collaboration spaces
  • Agent gallery

Only in Warmly

  • Website de-anonymisation
  • Real-time alerts
  • AI Inbound Autopilot
  • Inbound chat
  • CRM relationship check
  • Intent signal aggregation
  • Automated sequences
  • Meeting routing

What people use each for

The jobs each tool is most often brought in to do.

Claap

  • A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot Warmly
  • A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot Warmly
  • A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot Warmly
  • A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot Warmly

Warmly

  • A B2B software company with several thousand monthly visitors and a sales team that will act on an alert within ten minutes of a target account landing on the pricing pagenot Claap
  • A revenue team that wants inbound chat to qualify and book meetings out of hours without hiring an offshore SDR shiftnot Claap
  • An account-based marketing programme that needs to know which target accounts are researching before any form is fillednot Claap
  • A sales leader who wants to surface existing relationships inside the company with a visiting account rather than starting coldnot Claap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Claap

  • Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
  • The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
  • Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
  • The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
  • As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.

Warmly

  • Individual-level identification matches only around 10 to 25 per cent of visitors, so 75 to 90 per cent of what you receive is company-level only and still requires a contact-research step, which is materially weaker than the automation narrative implies.
  • The published annual figures start at 10,000 credits a month, and credit consumption scales with traffic volume, so a high-traffic site will exceed its allowance and the advertised price becomes a floor rather than a cost.
  • Individual-level de-anonymisation of EU visitors carries GDPR consent obligations that sit with you as data controller, not with Warmly, so deploying it on European traffic requires a privacy review and cookie consent design that most buyers do not budget for.
  • Match rates are eroding structurally as VPN use, browser privacy defaults and tracking restrictions spread, so the value delivered in year three of a contract will be lower than in year one for the same price.
  • Reviewers consistently report the analytics layer lacks depth for custom funnel reporting, attribution or cohort analysis, so teams that want to prove the tool paid for itself end up exporting to a warehouse to do it.

Pricing, plan by plan

Claap

Free
  • BasicFree
    • Ten videos per user
    • Three hundred minutes total
    • Free contributor and guest access
  • Starter$8/month
    • Billed yearly
    • AI meeting notes
    • Unlimited recording for the licensed contributor
  • Pro$24/month
    • Billed yearly
    • CRM auto-complete
    • Sales coaching and scorecards
  • Business and Enterprise$undefined/month
    • Advanced security and administration
    • Custom agent automations
    • Dedicated support

Warmly

$10000/year
  • AI Web-Deanonymization$10000/year
    • Website visitor identification
    • From 10,000 credits per month
    • Real-time Slack alerts
  • Inbound Chat$20000/year
    • Everything in Web-Deanonymization
    • AI website chat
    • Meeting routing
  • AI Inbound Autopilot$30000/year
    • Everything in Inbound Chat
    • Unlimited AI agents
    • Autonomous outreach
  • GTM Signals Package$10000/year
    • Job change signals
    • Third-party research intent
    • Additional signal sources

Which should you pick?

Choose Claap if

  • You need meeting recording.
  • You want to start without paying.
  • You work on Web, macOS, Windows, Chrome extension.
  • You also want ai notes and summaries.
Claap review

Choose Warmly if

  • You need website de-anonymisation.
  • You work on Web, API.
  • You also want real-time alerts.
Warmly review

Questions people ask

Is Claap or Warmly better?
Neither clearly leads. Claap starts at Free and Warmly at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Claap or Warmly?
Claap has a free tier; the other does not. Paid plans start at Free for Claap and $10000/year for Warmly.
Does Claap or Warmly run on more platforms?
Claap runs on Web, macOS, Windows, Chrome extension. Warmly runs on Web, API.
Can I use Claap for free?
Yes. Claap has a free tier, so you can try it without paying. Warmly starts at $10000/year.
What is Claap best used for?
Claap is most often used for a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful, a european sales organisation that needs call recording with eu data handling and multilingual transcription, a sales manager who wants crm fields populated from calls instead of chasing reps for notes every friday, a distributed team replacing status meetings with recorded async video updates alongside the customer call library. Of those, a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful and a european sales organisation that needs call recording with eu data handling and multilingual transcription are not what Warmly is typically brought in for.
What can Claap do that Warmly cannot?
Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats. Warmly covers Website de-anonymisation, Real-time alerts, AI Inbound Autopilot, Inbound chat.

Answered from the vendors’ own pages

Claap: Why is Claap cheaper than per-seat competitors?

Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.

Warmly: What match rate should I actually expect?

Company-level identification is reasonably reliable, but individual-level identification lands around 10 to 25 per cent of visitors, so plan for most results to be account-level.

Claap: What does it cost?

Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.

Warmly: How much does it cost?

Published annual prices are 10,000 USD for AI Web-Deanonymization, 20,000 for Inbound Chat and 30,000 for AI Inbound Autopilot, each starting at 10,000 credits a month, with quarterly options available.

Claap: Does it write to the CRM?

Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.

Warmly: Can I use it on European traffic?

Technically yes, but individual-level identification of EU visitors triggers GDPR obligations that fall on you as controller, so it requires a legal basis and consent design before deployment.

Claap: Is it suitable for enterprise?

It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.

Warmly: Is there a free or SMB tier?

Not meaningfully. The commercial model starts at a five-figure annual commitment, which rules out most small businesses.

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