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Sales Enablement · head to head

Claap vs Cognism

Claap logo

Claap

Sales Enablement

Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch

From
Free
Rated
-
Full reviewWebsite
Cognism logo

Cognism

Sales Enablement

B2B contact data that notifies European contacts and screens do-not-call lists as a product feature

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Claap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.; Cognism united States coverage is behind ZoomInfo, and the gap shows most in mid-market American accounts where record density thins out.
  • They diverge on capability: Claap covers Meeting recording, Cognism covers Diamond Data.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Claap and Cognism actually diverge.

Attributes where Claap and Cognism differ
AttributeClaapCognism
Starting priceFreeOn request
Pricing modelPer contributor licence per monthquote
Free tierYesNo
PlatformsWeb, macOS, Windows, Chrome extensionWeb, Chrome extension, REST API

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Claap

  • Meeting recording
  • AI notes and summaries
  • CRM auto-complete
  • Free viewer and guest seats
  • Async video
  • Sales coaching
  • Deal collaboration spaces
  • Agent gallery

Only in Cognism

  • Diamond Data
  • Contact notification
  • DNC screening
  • Intent data
  • Browser extension
  • CRM enrichment

What people use each for

The jobs each tool is most often brought in to do.

Claap

  • A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot Cognism
  • A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot Cognism
  • A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot Cognism
  • A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot Cognism

Cognism

  • A European outbound team that needs a defensible answer when legal asks where the phone numbers came fromnot Claap
  • Calling campaigns where verified mobile numbers rather than switchboard numbers determine connect ratenot Claap
  • Enriching an existing CRM of stale records with current job titles and direct dialsnot Claap
  • Prioritising accounts using intent signals before committing sales development capacitynot Claap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Claap

  • Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
  • The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
  • Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
  • The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
  • As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.

Cognism

  • United States coverage is behind ZoomInfo, and the gap shows most in mid-market American accounts where record density thins out.
  • The commercial model combines an annual platform fee, per-seat licences and credit allowances, so a quoted seat price consistently understates the total.
  • Diamond Data verified mobiles are a subset of the wider database rather than the whole of it, and the subset available for your target market should be tested before signing.
  • There is no free tier and no monthly rolling contract, so evaluating properly means committing to a year or relying on a short trial with limited data.
  • Coverage density varies sharply by country, with the United Kingdom strong and DACH and the Nordics noticeably thinner, which matters if your expansion market is the weak one.

Pricing, plan by plan

Claap

Free
  • BasicFree
    • Ten videos per user
    • Three hundred minutes total
    • Free contributor and guest access
  • Starter$8/month
    • Billed yearly
    • AI meeting notes
    • Unlimited recording for the licensed contributor
  • Pro$24/month
    • Billed yearly
    • CRM auto-complete
    • Sales coaching and scorecards
  • Business and Enterprise$undefined/month
    • Advanced security and administration
    • Custom agent automations
    • Dedicated support

Cognism

On request
  • Cognism Platform$undefined/year
    • Annual platform fee plus per-seat licences
    • Credit allowances for exports and enrichment negotiated separately
    • No free tier and no monthly rolling term

Which should you pick?

Choose Claap if

  • You need meeting recording.
  • You want to start without paying.
  • You work on Web, macOS, Windows, Chrome extension.
  • You also want ai notes and summaries.
Claap review

Choose Cognism if

  • You need diamond data.
  • You work on Web, Chrome extension, REST API.
  • You also want contact notification.
Cognism review

Questions people ask

Is Claap or Cognism better?
Neither clearly leads. Claap starts at Free and Cognism at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Claap or Cognism?
Claap has a free tier; the other does not. Paid plans start at Free for Claap and On request for Cognism.
Does Claap or Cognism run on more platforms?
Claap runs on Web, macOS, Windows, Chrome extension. Cognism runs on Web, Chrome extension, REST API.
Can I use Claap for free?
Yes. Claap has a free tier, so you can try it without paying. Cognism starts at On request.
What is Claap best used for?
Claap is most often used for a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful, a european sales organisation that needs call recording with eu data handling and multilingual transcription, a sales manager who wants crm fields populated from calls instead of chasing reps for notes every friday, a distributed team replacing status meetings with recorded async video updates alongside the customer call library. Of those, a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful and a european sales organisation that needs call recording with eu data handling and multilingual transcription are not what Cognism is typically brought in for.
What can Claap do that Cognism cannot?
Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats. Cognism covers Diamond Data, Contact notification, DNC screening, Intent data.

Answered from the vendors’ own pages

Claap: Why is Claap cheaper than per-seat competitors?

Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.

Cognism: Can a European company use it lawfully?

It notifies contacts held in its EU and UK database and screens do-not-call registers, which supports a legitimate interest basis. The balancing test, record keeping and handling of objections remain your obligation, not the obligation of the vendor.

Claap: What does it cost?

Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.

Cognism: How does it compare with ZoomInfo on coverage?

ZoomInfo is stronger in the United States, Cognism is generally stronger on European mobile numbers. That, rather than feature lists, is what most head-to-head evaluations come down to.

Claap: Does it write to the CRM?

Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.

Cognism: Can we buy a single seat monthly?

No. Contracts are annual with a platform fee, which makes a genuine pilot harder than with credit-based self-serve vendors.

Claap: Is it suitable for enterprise?

It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.

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