Is Claap or Gong better?

Neither clearly leads. Claap starts at Free and Gong at $1600/user-per-year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Claap or Gong?

Claap has a free tier; the other does not. Paid plans start at Free for Claap and $1600/user-per-year for Gong.

Does Claap or Gong run on more platforms?

Claap runs on Web, macOS, Windows, Chrome extension. Gong runs on Web, Cloud-based SaaS.

Can I use Claap for free?

Yes. Claap has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.

What is Claap best used for?

Claap is most often used for a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful, a european sales organisation that needs call recording with eu data handling and multilingual transcription, a sales manager who wants crm fields populated from calls instead of chasing reps for notes every friday, a distributed team replacing status meetings with recorded async video updates alongside the customer call library. Of those, a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful and a european sales organisation that needs call recording with eu data handling and multilingual transcription are not what Gong is typically brought in for.

What can Claap do that Gong cannot?

Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats. Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence.

Sales Enablement · head to head

Claap vs Gong

Claap

Sales Enablement

Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch

From: Free
Rated: -

Full review Website

Gong

CRM

Revenue intelligence platform

From: $1600/user-per-year
Rated: -

Full review Website

The short version

Only Claap has a free tier, so it costs nothing to try first.
Each has a real cost: Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.; Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult
They diverge on capability: Claap covers Meeting recording, Gong covers Call recording.
Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Claap and Gong actually diverge.

Attributes where Claap and Gong differ
Attribute	Claap	Gong
Starting price	Free	$1600/user-per-year
Pricing model	Per contributor licence per month	Unknown
Free tier	Yes	No
Platforms	Web, macOS, Windows, Chrome extension	Web, Cloud-based SaaS
Category	Sales Enablement	CRM
Founded	Unknown	2016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Claap

Meeting recording
AI notes and summaries
CRM auto-complete
Free viewer and guest seats
Async video
Sales coaching
Deal collaboration spaces
Agent gallery

Only in Gong

Call recording
AI transcription
Deal intelligence
Market intelligence
Team coaching
Salesforce
HubSpot
Zoom

What people use each for

The jobs each tool is most often brought in to do.

Claap

A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot Gong
A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot Gong
A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot Gong
A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot Gong

Gong

Call analysisnot Claap
Deal forecastingnot Claap
Sales coachingnot Claap
Win/loss analysisnot Claap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Claap

Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.

Gong

Pricing not published; custom quotes and high platform fees make budget forecasting difficult
Built for sales calls only; limited contact center and multi-channel conversation coverage
Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Pricing, plan by plan

Claap

Free

BasicFree
- Ten videos per user
- Three hundred minutes total
- Free contributor and guest access
Starter$8/month
- Billed yearly
- AI meeting notes
- Unlimited recording for the licensed contributor
Pro$24/month
- Billed yearly
- CRM auto-complete
- Sales coaching and scorecards
Business and Enterprise$undefined/month
- Advanced security and administration
- Custom agent automations
- Dedicated support

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Which should you pick?

Choose Claap if

You need meeting recording.
You want to start without paying.
You work on Web, macOS, Windows, Chrome extension.
You also want ai notes and summaries.

Claap review

Choose Gong if

You need call recording.
You work on Web, Cloud-based SaaS.
You also want ai transcription.

Gong review

Questions people ask

Is Claap or Gong better?: Neither clearly leads. Claap starts at Free and Gong at $1600/user-per-year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Claap or Gong?: Claap has a free tier; the other does not. Paid plans start at Free for Claap and $1600/user-per-year for Gong.
Does Claap or Gong run on more platforms?: Claap runs on Web, macOS, Windows, Chrome extension. Gong runs on Web, Cloud-based SaaS.
Can I use Claap for free?: Yes. Claap has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
What is Claap best used for?: Claap is most often used for a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful, a european sales organisation that needs call recording with eu data handling and multilingual transcription, a sales manager who wants crm fields populated from calls instead of chasing reps for notes every friday, a distributed team replacing status meetings with recorded async video updates alongside the customer call library. Of those, a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful and a european sales organisation that needs call recording with eu data handling and multilingual transcription are not what Gong is typically brought in for.
What can Claap do that Gong cannot?: Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats. Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence.

Answered from the vendors’ own pages

Claap: Why is Claap cheaper than per-seat competitors?

Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source

Claap: What does it cost?

Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.

Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source

Claap: Does it write to the CRM?

Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.

Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source

Claap: Is it suitable for enterprise?

It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.

Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source

Claap vs Gong

Claap

Gong

The short version

Where they differ

What each one covers

Only in Claap

Only in Gong

What people use each for

Claap

Gong

Where each one falls short

Claap

Gong

Pricing, plan by plan

Claap

Gong

Which should you pick?

Choose Claap if

Choose Gong if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Claap

More on Gong

Keep looking

Other head to heads