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Sales Enablement · head to head

Claap vs HubSpot

Claap logo

Claap

Sales Enablement

Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Claap covers Meeting recording, HubSpot covers CRM.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Claap and HubSpot actually diverge.

Attributes where Claap and HubSpot differ
AttributeClaapHubSpot
Pricing modelPer contributor licence per monthsubscription
PlatformsWeb, macOS, Windows, Chrome extensionWeb, Mobile, Cloud
CategorySales EnablementCRM
FoundedUnknown2006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Claap

  • Meeting recording
  • AI notes and summaries
  • CRM auto-complete
  • Free viewer and guest seats
  • Async video
  • Sales coaching
  • Deal collaboration spaces
  • Agent gallery

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

What people use each for

The jobs each tool is most often brought in to do.

Claap

  • A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot HubSpot
  • A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot HubSpot
  • A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot HubSpot
  • A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot HubSpot

HubSpot

  • Marketing automation with email sending and lead generationnot Claap
  • CRM with deal pipeline managementnot Claap
  • Multi-user team collaborationnot Claap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Claap

  • Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
  • The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
  • Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
  • The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
  • As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Claap

Free
  • BasicFree
    • Ten videos per user
    • Three hundred minutes total
    • Free contributor and guest access
  • Starter$8/month
    • Billed yearly
    • AI meeting notes
    • Unlimited recording for the licensed contributor
  • Pro$24/month
    • Billed yearly
    • CRM auto-complete
    • Sales coaching and scorecards
  • Business and Enterprise$undefined/month
    • Advanced security and administration
    • Custom agent automations
    • Dedicated support

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

Which should you pick?

Choose Claap if

  • You need meeting recording.
  • You want to start without paying.
  • You work on Web, macOS, Windows, Chrome extension.
  • You also want ai notes and summaries.
Claap review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Claap or HubSpot better?
Neither clearly leads. Claap starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Claap or HubSpot?
Claap starts at Free and HubSpot at Free.
Does Claap or HubSpot run on more platforms?
Claap runs on Web, macOS, Windows, Chrome extension. HubSpot runs on Web, Mobile, Cloud.
Can I use Claap for free?
Both have a free tier, so you can try either at no cost before committing.
What is Claap best used for?
Claap is most often used for a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful, a european sales organisation that needs call recording with eu data handling and multilingual transcription, a sales manager who wants crm fields populated from calls instead of chasing reps for notes every friday, a distributed team replacing status meetings with recorded async video updates alongside the customer call library. Of those, a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful and a european sales organisation that needs call recording with eu data handling and multilingual transcription are not what HubSpot is typically brought in for.
What can Claap do that HubSpot cannot?
Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline.

Answered from the vendors’ own pages

Claap: Why is Claap cheaper than per-seat competitors?

Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.

HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
Claap: What does it cost?

Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.

HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
Claap: Does it write to the CRM?

Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.

HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
Claap: Is it suitable for enterprise?

It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.

HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
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