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Customer Support · head to head

8x8 Contact Center vs Apollo.io

8x8 Contact Center logo

8x8 Contact Center

Customer Support

Integrated cloud communications and contact center

From
$85/month
Free plan
No
Full reviewWebsite
Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: 8x8 Contact Center listed on G-Cloud 14 directly by 8x8 UK Limited (not a reseller) at £0.68 to £113.40 per user per month for 8x8 Contact Centre; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • They diverge on capability: 8x8 Contact Center covers Voice, Apollo.io covers Contact database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which 8x8 Contact Center and Apollo.io actually diverge.

Attributes where 8x8 Contact Center and Apollo.io differ
Attribute8x8 Contact CenterApollo.io
Starting price$85/monthFree
Free tierNoYes
PlatformsWeb, Desktop, Ios, AndroidWeb
CategoryCustomer SupportCRM
Founded19872020

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in 8x8 Contact Center

  • Voice
  • Digital channels
  • IVR
  • ACD
  • WFM
  • Quality management
  • Analytics
  • Microsoft Teams

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • SOC2
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

8x8 Contact Center

  • Unified communicationsnot Apollo.io
  • Contact centernot Apollo.io
  • Remote worknot Apollo.io
  • Customer supportnot Apollo.io

Apollo.io

  • Sales prospecting and lead generationnot 8x8 Contact Center
  • Contact database management for sales teamsnot 8x8 Contact Center
  • Email outreach and workflow automationnot 8x8 Contact Center

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

8x8 Contact Center

  • Listed on G-Cloud 14 directly by 8x8 UK Limited (not a reseller) at £0.68 to £113.40 per user per month for 8x8 Contact Centre

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Pricing, plan by plan

8x8 Contact Center

$85/month
  • X6$85/month
    • Voice contact center
    • ACD
    • IVR
  • X7$110/month
    • X6 + Digital channels
    • Quality management
  • X8$140/month
    • X7 + WFM
    • Speech analytics
    • Advanced AI

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Which should you pick?

Choose 8x8 Contact Center if

  • You need voice.
  • You work on Web, Desktop, Ios, Android.
  • You also want digital channels.
8x8 Contact Center review

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Questions people ask

Is 8x8 Contact Center or Apollo.io better?
Neither clearly leads. 8x8 Contact Center starts at $85/month and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, 8x8 Contact Center or Apollo.io?
Apollo.io has a free tier; the other does not. Paid plans start at $85/month for 8x8 Contact Center and Free for Apollo.io.
Does 8x8 Contact Center or Apollo.io run on more platforms?
8x8 Contact Center runs on Web, Desktop, Ios, Android. Apollo.io runs on Web.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. 8x8 Contact Center starts at $85/month.
What is 8x8 Contact Center best used for?
8x8 Contact Center is most often used for unified communications, contact center, remote work, customer support. Of those, unified communications and contact center are not what Apollo.io is typically brought in for.
What can 8x8 Contact Center do that Apollo.io cannot?
8x8 Contact Center covers Voice, Digital channels, IVR, ACD. Apollo.io covers Contact database, Email finder, Lead search, Automation. Both handle Salesforce, HubSpot, SOC2, GDPR.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
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