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CRM · head to head

Apollo.io vs Front

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Free plan
Yes
Visit Apollo.ioFull review
Front logo

Front

Customer Support

Where teams collaborate on customer communication

From
$25/month
Free plan
No
Visit FrontFull review

The short version

  • Apollo.io is a comprehensive revenue intelligence platform; Front is a customer operations platform.
  • Apollo.io has a free plan, then $49/mo; Front starts at $25/mo.
  • Only Apollo.io lists contact database; only Front lists shared inbox.
  • Where Apollo.io falls short: everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set.
  • Where Front falls short: starter tier limited to single-channel support; omnichannel support requires Professional tier.
  • Prices and features on this page were last checked on 13 November 2026.

Where they differ

Only the attributes on which Apollo.io and Front actually diverge.

Attributes where Apollo.io and Front differ
AttributeApollo.ioFront
Starting priceFree$25/month
Free tierYesNo
CategoryCRMCustomer Support
Founded20202013

Identical on both: pricing model (Subscription), platforms (Web).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • Gmail

Only in Front

  • Shared inbox
  • Email collaboration
  • Omnichannel messaging
  • Analytics
  • Workflows
  • Integrations
  • Asana
  • Jira

Both cover

  • Salesforce
  • HubSpot
  • Slack
  • SOC2
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Front
  • Contact database management for sales teamsnot Front
  • Email outreach and workflow automationnot Front

Front

  • Omnichannel customer supportnot Apollo.io
  • AI-powered helpdesk automationnot Apollo.io
  • Team collaboration on support ticketsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Front

  • Starter tier limited to single-channel support; omnichannel support requires Professional tier
  • AI Copilot, Smart QA, and Smart CSAT are included only in Enterprise tier ($105/seat/month); available as add-ons at higher cost in lower tiers
  • Starter tier limited to 10 automation rules; Professional tier allows 20; unlimited rules only in Enterprise
  • Advanced analytics excluded from Starter tier

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/mo
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/mo
    • Everything in Starter
    • Automation
    • Advanced analytics

Front

$25/month
  • Starter$25/mo
    • Up to 10 seats
    • Shared inbox and ticketing
    • AI Topics and up to 10 automation rules
  • Professional$65/mo
    • Up to 50 seats
    • Omnichannel support (email, SMS, social)
    • Macros and up to 20 automation rules
  • Enterprise$105/mo
    • Unlimited seats
    • Smart rules and unlimited macros
    • Multi-language knowledge base

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Front if

  • You need shared inbox.
  • You also want email collaboration.
Front review

Questions people ask

Is Apollo.io or Front better?
Neither clearly leads. Apollo.io starts at Free and Front at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Front?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $25/month for Front.
Does Apollo.io or Front run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Front starts at $25/month.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Front is typically brought in for.
What can Apollo.io do that Front cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Front covers Shared inbox, Email collaboration, Omnichannel messaging, Analytics. Both handle Salesforce, HubSpot, Slack, SOC2.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Front: How much does Front's Starter plan cost per seat?

Starter plan is $25 per seat per month for up to 10 seats, with 14-day free trial and no credit card required.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Front: Does Enterprise include AI features?

Yes, Enterprise at $105 per seat per month includes AI Copilot, Smart QA, and Smart CSAT at no additional cost.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
Front: What is the seat limit for Professional?

Professional plan supports up to 50 seats at $65 per seat per month.

Source
Front: Are there additional AI add-ons available?

Yes, Autopilot starts at $0.05 per conversation; Copilot, Smart QA, and other AI features range from $10-$20 per seat per month on lower tiers.

Source
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