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CRM · head to head

Apollo.io vs Dixa

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Free plan
Yes
Full reviewWebsite
Dixa logo

Dixa

Customer Support

Customer friendship platform

From
$39/month
Free plan
No
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Dixa entry pricing is 89 EUR per agent per month, which is high against comparable help desks
  • They diverge on capability: Apollo.io covers Contact database, Dixa covers Unified inbox.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and Dixa actually diverge.

Attributes where Apollo.io and Dixa differ
AttributeApollo.ioDixa
Starting priceFree$39/month
Free tierYesNo
PlatformsWebWeb, Ios, Android
CategoryCRMCustomer Support
Founded20202015

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • Gmail

Only in Dixa

  • Unified inbox
  • Smart routing
  • Native phone
  • Live chat
  • Real-time analytics
  • Agent workspace
  • Shopify
  • Zendesk

Both cover

  • Salesforce
  • HubSpot
  • SOC2
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Dixa
  • Contact database management for sales teamsnot Dixa
  • Email outreach and workflow automationnot Dixa

Dixa

  • Omnichannel customer service across phone, email, chat and socialnot Apollo.io
  • Routing conversations to agents by skill and customer datanot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Dixa

  • Entry pricing is 89 EUR per agent per month, which is high against comparable help desks
  • The AI agent is billed separately at 0.35 EUR per conversation on top of the seat price
  • Skills based routing and advanced automations require the Ultimate plan at 139 EUR per agent
  • SSO, custom user roles and auto redaction are Prime only at 179 EUR per agent
  • There is no self serve trial, and the vendor states every rollout is guided
  • Quality assurance and the AI co pilot are paid add ons on every tier

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Dixa

$39/month
  • Essential$39/month
    • 3 channels
    • Basic routing
    • Agent workspace
  • Growth$89/month
    • All channels
    • Advanced routing
    • IVR
  • Ultimate$139/month
    • Everything in Growth
    • Workforce management
    • Quality assurance

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Dixa if

  • You need unified inbox.
  • You work on Web, Ios, Android.
  • You also want smart routing.
Dixa review

Questions people ask

Is Apollo.io or Dixa better?
Neither clearly leads. Apollo.io starts at Free and Dixa at $39/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Dixa?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $39/month for Dixa.
Does Apollo.io or Dixa run on more platforms?
Apollo.io runs on Web. Dixa runs on Web, Ios, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Dixa starts at $39/month.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Dixa is typically brought in for.
What can Apollo.io do that Dixa cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Dixa covers Unified inbox, Smart routing, Native phone, Live chat. Both handle Salesforce, HubSpot, SOC2, GDPR.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Dixa: How much does Dixa cost?

Dixa agent-based plans range from €89 to €179 per agent per month depending on tier and features, with AI priced separately at €0.35 per conversation.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Dixa: Does Dixa charge per-seat AI add-ons?

No, Dixa charges a flat €0.35 per conversation for AI with no per-seat AI add-on fee and no volume cap, making costs scale with customer inquiries rather than team size.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
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