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CRM · head to head

Apollo.io vs Playvox

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Free plan
Yes
Full reviewWebsite
Playvox logo

Playvox

Customer Support

Contact centre quality management, coaching and workforce management, now sold by NiCE

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Playvox niCE acquired Playvox in 2023 and also sells CXone above it, so at renewal you are negotiating with a vendor that has a commercial incentive to move you to the more expensive tier rather than invest in the one you bought.
  • They diverge on capability: Apollo.io covers Contact database, Playvox covers Quality management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apollo.io and Playvox actually diverge.

Attributes where Apollo.io and Playvox differ
AttributeApollo.ioPlayvox
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
CategoryCRMCustomer Support
Founded2020Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Playvox

  • Quality management
  • Agent coaching
  • Workforce management
  • Performance management
  • Agent motivation
  • Helpdesk connectors
  • Interaction analytics

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Playvox
  • Contact database management for sales teamsnot Playvox
  • Email outreach and workflow automationnot Playvox

Playvox

  • A 200-agent support team on Zendesk that wants structured call and ticket scoring without moving to a full contact centre platformnot Apollo.io
  • A CX operations group running chat, email and voice queues that needs one forecasting model across all three rather than a voice-only rota toolnot Apollo.io
  • A BPO that must evidence quality scores per client and needs calibration workflows to prove reviewers score consistentlynot Apollo.io
  • A support organisation with high first-year attrition that wants coaching assignments tied directly to the criteria an agent failednot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Playvox

  • NiCE acquired Playvox in 2023 and also sells CXone above it, so at renewal you are negotiating with a vendor that has a commercial incentive to move you to the more expensive tier rather than invest in the one you bought.
  • Playvox WFM carries a minimum agent commitment reported around 35 seats, so a team of 20 either pays for agents it does not have or cannot buy the module at all.
  • The suite is modular and priced modularly, so the quality, performance, coaching, WFM and analytics pieces each carry a line item and the advertised mid-market saving disappears once you licence three or four of them.
  • Forecasting was built around digital and omnichannel volume, and teams with complex voice requirements such as skills-based routing with heavy shrinkage rules routinely find the scheduling engine less precise than dedicated voice WFM tools.
  • Because it sits on top of another vendor helpdesk rather than owning the interaction data, scoring depends on connector fidelity, and when a source platform changes its API or its recording retention the scorecards go stale before anyone notices.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Playvox

On request
  • Playvox by NiCE Workforce Engagement Management$undefined/year
    • Quality management and scorecards
    • Coaching workflows
    • Performance dashboards

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Playvox if

  • You need quality management.
  • You also want agent coaching.
Playvox review

Questions people ask

Is Apollo.io or Playvox better?
Neither clearly leads. Apollo.io starts at Free and Playvox at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Playvox?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for Playvox.
Does Apollo.io or Playvox run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Playvox starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Playvox is typically brought in for.
What can Apollo.io do that Playvox cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Playvox covers Quality management, Agent coaching, Workforce management, Performance management.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Playvox: Is Playvox still sold as its own product?

Yes, as Playvox by NiCE. It is a distinct SKU beneath NiCE CXone, not a discontinued brand, but it is sold by NiCE sales rather than an independent company.

Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Playvox: Do I need NiCE CXone to use it?

No. Playvox connects to Zendesk, Salesforce, Freshdesk, Genesys and others. Running it against a competitor platform is supported, though it is not where the vendor makes the most money.

Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
Playvox: What does it actually cost?

Nothing is published. Full-suite list pricing reported by buyers sits around 70 to 120 US dollars per agent per month, with WFM alone around 30 to 60, before volume discounting.

Playvox: Can a 15-agent team buy it?

Not realistically for WFM, which carries a minimum seat commitment. Quality management alone is more accessible but still sold on an annual quoted contract.

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Related pages

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