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Software · head to head

Pipedrive vs SEMrush

Pipedrive logo

Pipedrive

Software

The CRM that sales teams love to use

From
On request
Rated
-
Full reviewWebsite
SEMrush logo

SEMrush

Software

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SEMrush has a free tier, so it costs nothing to try first.
  • Each has a real cost: Pipedrive email account connectivity restricted to maximum of five email accounts per user; SEMrush free tier limited to 10 reports per day across all tools
  • They diverge on capability: Pipedrive covers Visual pipeline, SEMrush covers Keyword research.

Where they differ

Only the attributes on which Pipedrive and SEMrush actually diverge.

Attributes where Pipedrive and SEMrush differ
AttributePipedriveSEMrush
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, Mobile app
Founded20102008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Pipedrive

  • Visual pipeline
  • Deal tracking
  • Activity reminders
  • Email integration
  • Mobile apps
  • Reporting
  • Goal tracking
  • Lead management

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

Both cover

  • Trello
  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Pipedrive

  • Sales pipeline management with kanban-style dashboardsnot SEMrush
  • Multi-channel communication with email and calendar syncnot SEMrush
  • Sales automation for small to mid-market teamsnot SEMrush

SEMrush

  • SEO keyword research and competitor analysisnot Pipedrive
  • Website performance tracking and auditingnot Pipedrive
  • Content marketing optimizationnot Pipedrive
  • PPC advertising researchnot Pipedrive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pipedrive

  • Email account connectivity restricted to maximum of five email accounts per user

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Pricing, plan by plan

Pipedrive

On request

No published plan breakdown. See the Pipedrive review.

SEMrush

Free

No published plan breakdown. See the SEMrush review.

Which should you pick?

Choose Pipedrive if

  • You need visual pipeline.
  • You work on Web, iOS, Android.
  • You also want deal tracking.
Pipedrive review

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Questions people ask

Is Pipedrive or SEMrush better?
Neither clearly leads. Pipedrive starts at On request and SEMrush at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Pipedrive or SEMrush?
SEMrush has a free tier; the other does not. Paid plans start at On request for Pipedrive and Free for SEMrush.
Does Pipedrive or SEMrush run on more platforms?
Pipedrive runs on Web, iOS, Android. SEMrush runs on Web, Mobile app.
Can I use SEMrush for free?
Yes. SEMrush has a free tier, so you can try it without paying. Pipedrive starts at On request.
What is Pipedrive best used for?
Pipedrive is most often used for sales pipeline management with kanban-style dashboards, multi-channel communication with email and calendar sync, sales automation for small to mid-market teams. Of those, sales pipeline management with kanban-style dashboards and multi-channel communication with email and calendar sync are not what SEMrush is typically brought in for.
What can Pipedrive do that SEMrush cannot?
Pipedrive covers Visual pipeline, Deal tracking, Activity reminders, Email integration. SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics. Both handle Trello, SOC2, ISO27001.
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