Social Media & Content · head to head
Metricool vs Mention
Metricool
Social Media & Content
All-in-one platform to plan, publish, and analyze social media content
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Mention historical data access is not included in the Company plan and is only available as a paid add-on
- They diverge on capability: Metricool covers Content Planner, Mention covers Real-time monitoring.
Where they differ
Only the attributes on which Metricool and Mention actually diverge.
Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Social Media & Content).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Metricool
- Content Planner
- Analytics & Competitor Analysis
- Automated Reporting
- Unified Inbox
- Ads Management
- SmartLinks
- AI Assistant
Only in Mention
- Real-time monitoring
- Sentiment analysis
- Influencer identification
- Competitive analysis
- Custom reports
- Slack
- Zapier
- Buffer
What people use each for
The jobs each tool is most often brought in to do.
Metricool
- Scheduling posts across multiple social networksnot Mention
- Tracking competitor social performancenot Mention
- Automating client and team reportsnot Mention
- Managing paid social ad campaignsnot Mention
- Building a link-in-bio landing pagenot Mention
Mention
- Brand monitoringnot Metricool
- Competitor trackingnot Metricool
- Social listeningnot Metricool
- Reputation managementnot Metricool
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Metricool
- Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
- Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
- Free plan is limited to a single brand and 20 posts per month.
- API access is only available on the top Advanced tier.
Mention
- Historical data access is not included in the Company plan and is only available as a paid add-on
Pricing, plan by plan
Metricool
Free- FreeFree
- 1 brand
- 20 posts/month
- 5 competitor profiles
- Starter$20/month
- Up to 10 brands
- Unlimited publishing (fair use)
- 100 competitor profiles
- Advanced$53/month
- Up to 50 brands
- Team management and post approval
- Full Twitter/X analytics
Mention
Free- FreeFree
- 1 alert
- 1,000 mentions
- Basic monitoring
- Solo$41/month
- 2 alerts
- 5,000 mentions
- Boolean search
- Pro$83/month
- 5 alerts
- 10,000 mentions
- Team features
- EnterpriseFree
- Unlimited alerts
- Unlimited mentions
- Custom integrations
Which should you pick?
Choose Metricool if
- You need content planner.
- You want to start without paying.
- You work on web, ios, android, api.
- You also want analytics & competitor analysis.
Choose Mention if
- You need real-time monitoring.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want sentiment analysis.
Questions people ask
- Is Metricool or Mention better?
- Neither clearly leads. Metricool starts at Free and Mention at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Metricool or Mention?
- Metricool starts at Free and Mention at Free.
- Does Metricool or Mention run on more platforms?
- Metricool runs on web, ios, android, api. Mention runs on Web, Ios, Android.
- Can I use Metricool for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Metricool best used for?
- Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Mention is typically brought in for.
- What can Metricool do that Mention cannot?
- Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Mention covers Real-time monitoring, Sentiment analysis, Influencer identification, Competitive analysis.
Answered from the vendors’ own pages
Metricool: Is there a free plan, and what are its limits?
Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.
SourceMetricool: What does Metricool cost?
Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.
SourceMetricool: How is usage metered?
Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.
SourceRelated pages
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