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Software · head to head

Metricool vs Sprinklr

Metricool logo

Metricool

Software

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Sprinklr logo

Sprinklr

Software

Unified customer experience management platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Sprinklr sprinklr's App Store listings are companion apps that require an existing enterprise Sprinklr account to sign in; there is no consumer self-serve subscription or published price inside any of the listings, consistent with the product being sold only through enterprise sales contracts
  • They diverge on capability: Metricool covers Content Planner, Sprinklr covers Live chat.

Where they differ

Only the attributes on which Metricool and Sprinklr actually diverge.

Attributes where Metricool and Sprinklr differ
AttributeMetricoolSprinklr
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
Platformsweb, ios, android, apiWeb, Mobile app, IOS, Android
FoundedUnknown2009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Sprinklr

  • Live chat
  • Email support
  • Social media management
  • AI-powered routing
  • Salesforce
  • HubSpot
  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Sprinklr
  • Tracking competitor social performancenot Sprinklr
  • Automating client and team reportsnot Sprinklr
  • Managing paid social ad campaignsnot Sprinklr
  • Building a link-in-bio landing pagenot Sprinklr

Sprinklr

  • Customer engagementnot Metricool
  • Lead generationnot Metricool
  • Customer supportnot Metricool
  • Sales automationnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Sprinklr

  • Sprinklr's App Store listings are companion apps that require an existing enterprise Sprinklr account to sign in; there is no consumer self-serve subscription or published price inside any of the listings, consistent with the product being sold only through enterprise sales contracts

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Sprinklr

On request
  • Professional$100/month
    • Basic features
    • Live chat
    • Email support
  • Business$250/month
    • Advanced features
    • AI automation
    • Omnichannel
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Sprinklr if

  • You need live chat.
  • You work on Web, Mobile app, IOS, Android.
  • You also want email support.
Sprinklr review

Questions people ask

Is Metricool or Sprinklr better?
Neither clearly leads. Metricool starts at Free and Sprinklr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Sprinklr?
Metricool has a free tier; the other does not. Paid plans start at Free for Metricool and On request for Sprinklr.
Does Metricool or Sprinklr run on more platforms?
Metricool runs on web, ios, android, api. Sprinklr runs on Web, Mobile app, IOS, Android.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Sprinklr starts at On request.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Sprinklr is typically brought in for.
What can Metricool do that Sprinklr cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Sprinklr covers Live chat, Email support, Social media management, AI-powered routing.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
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