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Software · head to head

Metricool vs Midjourney

Metricool logo

Metricool

Software

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Midjourney logo

Midjourney

Software

AI image generation with artistic excellence

From
$10/month
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Midjourney subscription tiers as captured 29 December 2023 ranged from $10/month (3.3 Fast GPU hours) to $120/month (60 Fast GPU hours), with extra GPU time at $4/hour, and companies earning over $1,000,000/year in gross revenue were required to use the Pro plan
  • They diverge on capability: Metricool covers Content Planner, Midjourney covers Text-to-image.

Where they differ

Only the attributes on which Metricool and Midjourney actually diverge.

Attributes where Metricool and Midjourney differ
AttributeMetricoolMidjourney
Starting priceFree$10/month
Pricing modelfreemiumsubscription
Free tierYesNo
Platformsweb, ios, android, apiDiscord, Web
FoundedUnknown2021

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Midjourney

  • Text-to-image
  • Style transfer
  • Image upscaling
  • Variation generation
  • Discord
  • Web interface
  • Discord support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Midjourney
  • Tracking competitor social performancenot Midjourney
  • Automating client and team reportsnot Midjourney
  • Managing paid social ad campaignsnot Midjourney
  • Building a link-in-bio landing pagenot Midjourney

Midjourney

  • ai tools managementnot Metricool
  • Workflow automationnot Metricool
  • Reportingnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Midjourney

  • Subscription tiers as captured 29 December 2023 ranged from $10/month (3.3 Fast GPU hours) to $120/month (60 Fast GPU hours), with extra GPU time at $4/hour, and companies earning over $1,000,000/year in gross revenue were required to use the Pro plan

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Midjourney

$10/month
  • Basic$10/month
    • 200 generations/month
    • General commercial terms
  • Standard$30/month
    • 15 GPU hours
    • Unlimited relaxed
  • Pro$60/month
    • 30 GPU hours
    • Stealth mode

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Midjourney if

  • You need text-to-image.
  • You work on Discord, Web.
  • You also want style transfer.
Midjourney review

Questions people ask

Is Metricool or Midjourney better?
Neither clearly leads. Metricool starts at Free and Midjourney at $10/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Midjourney?
Metricool has a free tier; the other does not. Paid plans start at Free for Metricool and $10/month for Midjourney.
Does Metricool or Midjourney run on more platforms?
Metricool runs on web, ios, android, api. Midjourney runs on Discord, Web.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Midjourney starts at $10/month.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Midjourney is typically brought in for.
What can Metricool do that Midjourney cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Midjourney covers Text-to-image, Style transfer, Image upscaling, Variation generation.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
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