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Software · head to head

Metricool vs Talkwalker

Metricool logo

Metricool

Software

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Talkwalker logo

Talkwalker

Software

Consumer intelligence to accelerate your brand

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Talkwalker now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote
  • They diverge on capability: Metricool covers Content Planner, Talkwalker covers Social listening.

Where they differ

Only the attributes on which Metricool and Talkwalker actually diverge.

Attributes where Metricool and Talkwalker differ
AttributeMetricoolTalkwalker
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
Platformsweb, ios, android, apiWeb
FoundedUnknown2009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Talkwalker

  • Social listening
  • Image recognition
  • Sentiment analysis
  • Influencer identification
  • Crisis detection
  • Hootsuite
  • Salesforce
  • Tableau

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Talkwalker
  • Tracking competitor social performancenot Talkwalker
  • Automating client and team reportsnot Talkwalker
  • Managing paid social ad campaignsnot Talkwalker
  • Building a link-in-bio landing pagenot Talkwalker

Talkwalker

  • Brand monitoringnot Metricool
  • Competitive intelligencenot Metricool
  • Crisis managementnot Metricool
  • Campaign measurementnot Metricool
  • Market researchnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Talkwalker

  • Now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Talkwalker

On request
  • ListenFree
    • Social listening
    • Sentiment analysis
    • Alerts
  • AnalyzeFree
    • Advanced analytics
    • AI insights
    • Benchmarking
  • EnterpriseFree
    • Full platform
    • API access
    • Custom integrations

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Talkwalker if

  • You need social listening.
  • You also want image recognition.
Talkwalker review

Questions people ask

Is Metricool or Talkwalker better?
Neither clearly leads. Metricool starts at Free and Talkwalker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Talkwalker?
Metricool has a free tier; the other does not. Paid plans start at Free for Metricool and On request for Talkwalker.
Does Metricool or Talkwalker run on more platforms?
Metricool runs on web, ios, android, api. Talkwalker runs on Web.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Talkwalker starts at On request.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Talkwalker is typically brought in for.
What can Metricool do that Talkwalker cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Talkwalker covers Social listening, Image recognition, Sentiment analysis, Influencer identification.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
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Related pages

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