Softwr

Social Media · head to head

Awario vs Metricool

Awario logo

Awario

Social Media

Social listening with published prices and no per-seat charge on the top tier

From
$29/month
Rated
-
Full reviewWebsite
Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Awario mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.; Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • They diverge on capability: Awario covers Boolean query builder, Metricool covers Content Planner.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Awario and Metricool actually diverge.

Attributes where Awario and Metricool differ
AttributeAwarioMetricool
Starting price$29/monthFree
Pricing modelPer month by mention volumefreemium
Free tierNoYes
PlatformsWeb, APIweb, ios, android, api

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awario

  • Boolean query builder
  • Multi-source monitoring
  • Sentiment analysis
  • Topic cloud
  • Awario Leads
  • Influencer identification
  • Location filtering
  • White-label reporting

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

What people use each for

The jobs each tool is most often brought in to do.

Awario

  • A five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member Enterprise tiernot Metricool
  • A software company tracking competitor complaints on forums and Reddit to feed a sales objection librarynot Metricool
  • A consumer brand watching for early signs of a product complaint spreading before it reaches mainstream pressnot Metricool
  • A consultant who needs a defensible share-of-voice number for a pitch deck and can build the Boolean queries themselvesnot Metricool

Metricool

  • Scheduling posts across multiple social networksnot Awario
  • Tracking competitor social performancenot Awario
  • Automating client and team reportsnot Awario
  • Managing paid social ad campaignsnot Awario
  • Building a link-in-bio landing pagenot Awario

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awario

  • Mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.
  • Stored-mention limits per topic mean older mentions are purged, so building a genuine multi-year historical baseline is not possible on any published tier and back-filling history before signup is not offered.
  • There is no language filter, and results skew heavily to English, which makes it unreliable for brands whose primary conversation happens in a non-English market.
  • The Leads module identifies accounts showing intent but does not enrich them with an email address or phone number, so every lead still requires manual contact research before outreach.
  • The company operates with a very small team, reportedly down from around thirty staff in 2020, so support depth and the pace of platform coverage updates when a social network changes its API are real risks on a multi-year commitment.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Pricing, plan by plan

Awario

$29/month
  • Starter$49/month
    • 3 topics
    • 30,000 new mentions per month
    • 5,000 stored mentions per topic
  • Pro$149/month
    • 15 topics
    • 300,000 new mentions per month
    • 15,000 stored mentions per topic
  • Enterprise$399/month
    • 100 topics
    • 1,000,000 new mentions per month
    • 50,000 stored mentions per topic

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Which should you pick?

Choose Awario if

  • You need boolean query builder.
  • You work on Web, API.
  • You also want multi-source monitoring.
Awario review

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Questions people ask

Is Awario or Metricool better?
Neither clearly leads. Awario starts at $29/month and Metricool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awario or Metricool?
Metricool has a free tier; the other does not. Paid plans start at $29/month for Awario and Free for Metricool.
Does Awario or Metricool run on more platforms?
Awario runs on Web, API. Metricool runs on web, ios, android, api.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Awario starts at $29/month.
What is Awario best used for?
Awario is most often used for a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier, a software company tracking competitor complaints on forums and reddit to feed a sales objection library, a consumer brand watching for early signs of a product complaint spreading before it reaches mainstream press, a consultant who needs a defensible share-of-voice number for a pitch deck and can build the boolean queries themselves. Of those, a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier and a software company tracking competitor complaints on forums and reddit to feed a sales objection library are not what Metricool is typically brought in for.
What can Awario do that Metricool cannot?
Awario covers Boolean query builder, Multi-source monitoring, Sentiment analysis, Topic cloud. Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.

Answered from the vendors’ own pages

Awario: How much does Awario cost?

Starter is 49 USD per month billed monthly or 29 USD per month billed annually, Pro is 149 or 89, and Enterprise is 399 or 249 with unlimited team members.

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Awario: Can I get historical mentions from before I signed up?

No. Monitoring begins when you create a topic, and stored-mention caps mean older data is purged over time, so it cannot serve as a historical archive.

Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Awario: Is the Enterprise tier suitable for a large enterprise?

Despite the name, reviewers consistently report it does not meet complex enterprise requirements. It is best understood as an unlimited-seat tier for small teams and agencies.

Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Awario: Does it filter by language?

No. There is no language filter and coverage skews to English, which is a significant limitation for non-English markets.

Share

Related pages

More on Awario

More on Metricool

Keep looking

Other head to heads