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Metricool vs Tailwind

Metricool logo

Metricool

Software

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Tailwind logo

Tailwind

Software

Pinterest and Instagram marketing platform for scheduling and keyword research

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Tailwind pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.
  • They diverge on capability: Metricool covers Content Planner, Tailwind covers Keyword research.

Where they differ

Only the attributes on which Metricool and Tailwind actually diverge.

Attributes where Metricool and Tailwind differ
AttributeMetricoolTailwind
Pricing modelfreemiumsubscription
Platformsweb, ios, android, apiweb, ios, android

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Tailwind

  • Keyword research
  • SmartPin
  • SmartSchedule
  • Turbo
  • Ghostwriter AI
  • Website sync
  • Browser extension

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Tailwind
  • Tracking competitor social performancenot Tailwind
  • Automating client and team reportsnot Tailwind
  • Managing paid social ad campaignsnot Tailwind
  • Building a link-in-bio landing pagenot Tailwind

Tailwind

  • Researching high-potential Pinterest keywords for a nichenot Metricool
  • Auto-generating pins from new blog or product pagesnot Metricool
  • Scheduling a batch of pins at optimal timesnot Metricool
  • Boosting reach of top-performing pins through the Turbo networknot Metricool
  • Syncing an e-commerce store's catalog into recurring pin contentnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Tailwind

  • Pricing is split into separate SEO, Engagement, and Scheduling plans, so full functionality requires the bundle at a higher combined cost.
  • The platform is Pinterest-first, with weaker support for other networks compared to general social schedulers.
  • Credit limits on lower plans (e.g. 50 credits/month) can restrict usage for high-volume pinners without add-on purchases.
  • Turbo engagement relies on a community exchange network rather than organic reach, which may not suit all brands.

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Tailwind

Free
  • Pinterest SEO$11.99/month
    • Keyword research
    • Keyword tracking
    • URL-based keywords
  • Pinterest Engagement$11.99/month
    • 2x faster Turbo Pin earnings
    • Unlimited Turbo Pins
    • 90-day Pin boosting
  • Pin Scheduling & Creation$17.99/month
    • Pin creation and writing
    • Weekly automation
    • Smart scheduling
  • All-in bundle$29.98/month
    • All Pin Scheduling, SEO, and Engagement features combined

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Tailwind if

  • You need keyword research.
  • You want to start without paying.
  • You work on web, ios, android.
  • You also want smartpin.
Tailwind review

Questions people ask

Is Metricool or Tailwind better?
Neither clearly leads. Metricool starts at Free and Tailwind at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Tailwind?
Metricool starts at Free and Tailwind at Free.
Does Metricool or Tailwind run on more platforms?
Metricool runs on web, ios, android, api. Tailwind runs on web, ios, android.
Can I use Metricool for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Tailwind is typically brought in for.
What can Metricool do that Tailwind cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Tailwind covers Keyword research, SmartPin, SmartSchedule, Turbo.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Tailwind: Does Tailwind have a free plan?

Tailwind offers a free plan with no credit card required, letting new users try scheduling and pin creation before subscribing to a paid tier.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Tailwind: What does Tailwind cost?

Tailwind sells separate plans for Pinterest SEO ($11.99/mo), Engagement ($11.99/mo), and Pin Scheduling & Creation ($17.99/mo) when billed annually, or a bundle of all three for $29.98/mo.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Tailwind: How is usage metered on Tailwind plans?

Plans include a monthly credit allotment (e.g. 50 or 300 credits) used for AI pin generation and other features; extra credits can be purchased at $10 per 100 or via auto-refill.

Source
Tailwind: Can I cancel my Tailwind subscription anytime?

According to Tailwind's pricing page, subscriptions can be canceled at any time.

Source
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